Best Betting Sites in UK 2020 | Reviewed by BettingOnline


Best UK Betting Sites 2020




The Top Online Bookmakers 2023

  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

    Check out the betting sites for Live Betting here.

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Responsible Gambling

    Not many punters look into the licensing and security of the online bookmaker of choice. It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit. We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

    Then we also look at the tools made available to punters to allow them to have full control over their gambling activity. It is extremely important you feel protected and the operators must empower you with all the tools you may need (e.g. Deposit Limits, Self-Exclusion) to manage your betting activity.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    We recommend you Paypal and here you can find the list of websites offering it as a payment method.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.

  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

    Check out the betting sites for Live Betting here.

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Responsible Gambling

    Not many punters look into the licensing and security of the online bookmaker of choice. It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit. We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

    Then we also look at the tools made available to punters to allow them to have full control over their gambling activity. It is extremely important you feel protected and the operators must empower you with all the tools you may need (e.g. Deposit Limits, Self-Exclusion) to manage your betting activity.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    We recommend you Paypal and here you can find the list of websites offering it as a payment method.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.


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Best UK Betting Sites in 2023

Here at BettingOnline we want to guide you towards the very best online betting sites. When choosing your online bookie, it is important to make sure you are picking the right one for you. To help you, we have reviewed the top bookmakers out there, the rising stars and the new betting sites: this way you can have a good overview and pick the one that suits your needs best and make sure that it is completely safe and above board. We will also help you find the best betting sites for sports betting bonuses, the best betting sites for live streaming and the best betting sites for live betting.

From the very oldest and most established sportsbooks, such as William Hill and Ladbrokes, to the newer offerings such as Mr. Play we check them all out for you!

The very best betting sites in 2023 offer something for everyone - lots of markets, great odds, generous promotions and a top experience. Here at BettingOnline, within this bookmaker comparison, we look at all areas and rate the bookies as such, so you can choose the best bookie for you.

How We Find the Best UK Betting Sites

The most important thing for a bettor is picking the best place where to place some bets. Every bookmaker has its pros and cons. If you look at each bookmaker, they all have strengths and weaknesses. Here at BettingOnline, we have taken it upon ourselves to help you finding it out. In our updated 2023 bookmaker reviews, we have compared all the different aspects of the betting sites to make sure you get the best, most up-to-date and verified information so that you can take your best decision.

Anyone who has looked for new online betting sites will see how many there are available; some are great, some are good - and some are just downright shocking. Making a bet always has an element of risk; however, that risk shouldn't be whether you have chosen a decent bookmaker or not. To help you out avoiding this risk, we have looked through the very best betting sites; we have checked out every aspect of the bookmakers - from their markets, their prices, banking options, mobile product, withdrawals and more. And remember, this is done to make sure you get the best experience for your needs.

Betting Sites with the Best Odds

Many people choose to be with an online bookie because they can get better odds. If you like to bet in-play, then you must know that the odds will be changing constantly, depending on whatever is happening in the game at that moment. This is especially true of football betting – which is incredibly popular in the UK. For this reasons the in-play odds, especially on football events, will definitely be more competitive.

Many of the top-recommended betting sites offer all of the above, but also offer competitive odds and prices in other sports. As a punter, if you like to focus your betting on a single sport (or a very few ones) then you must choose a bookie that offers the best odds in the sports you bet on. You will find that most bookmakers have their specialty. Some choose to offer the best odds in horse racing; others might choose to offer the best odds in football. If, instead, you are a bettor that likes to bet on several sports, then you must sign up to more bookies: if you have a couple of accounts from different top bookmakers, then you take advantage of the best odds on each site.

Mobile Betting Sites

Because of the advancements in technology, betting on the move has never been more popular. You can now place a bet from anywhere in the world – as long as you have access to the internet. So, no matter where you are, you can always make a bet on your favourite sporting event. Because of this, the best betting sites have their offerings optimized for mobile betting, with some offering a mobile app: this way you can make a bet while hanging out with your friends, instead of having to be stuck at home in front of your laptop. This also makes live betting even easier. If you are enjoying a game out at the pub, the ability to bet in-play is so much easier now. Most online bookies make it easy to access from the home page and you can get the bet down in seconds. Many betting sites also offer the chance to watch the matches through live streaming as well, so you can watch the game/event from your mobile. This gives you a huge advantage as you can follow what’s happening and make your bets as you watch.

Betting Markets and Payment Methods

If you are a football bettor, then it will be very important that you can get the best odds and prices for football games - specifically on the football markets you bet on. However, it's also important that there are a wide number of markets available for more variety. After all, it isn't just a case of checking out who has the most markets, but also who does the best in each market. You want to be able to bet on markets other than the winner. You should be able to bet on handicaps; BTTS; Over/Under; the number of cards; the number of corners; injuries and more. The better betting sites will even have ways where you can choose your own bets and create your own markets.

Bonuses, Free Bets and Promotions

With so many big betting sites on the block, one way to get punters is by offering good promotions. Obviously, the one that gets the bettors through the door is the welcome bonus. As such, it needs to be eye-catching and appealing. However, to bettors that are new to the scene, it's sometimes easy to be sucked into the size of a bonus without looking at the actual terms and conditions attached. There are several different types of welcome bonuses you will find.

The most common of the sports betting bonuses is the free bet. Some betting sites offer up to £30 in free bets when you deposit a minimum of £10, like 888sport and Betfred. Other bookies offer matched free bets, which could be up to £50, see Unibet. Here, you simply make your deposit and place your first bet, and the bookmaker will match the stake of your first bet with a free bet of the same value. Other welcome bonuses include deposit bonuses - where you make your first deposit and the bookie matches it. This can be up to £100 on some betting sites. Bookies also offer risk-free bets, money back bets and more. There are all sorts on offer depending on what you want. However, what people often fail to look at is the terms and conditions that are attached. The bonus needs to be attainable. There can't be extraordinarily high wagering requirements attached or limitations which make it unusable.

You should also look at other bonuses and promotions available on the site. The very best bookmakers offer a variety of lifetime promotions that you can take advantage of throughout your time at the bookies. There could be best odds guaranteed, acca insurances, special odds and more.

Here you can find our updated recommendations for currently active promotions available to existing users as well,

Bookmakers with the Best Customer Support

Another area to look at is the customer service. There might well be a time when something doesn't happen quite as you want it to. You might be experiencing troubles with your payouts, your promotions/bonuses, or even trouble with your account. As such, you need to be able to contact the customer service agents. The best customer service agents are readily available by a means of methods - preferably live chat and / or telephone. Also, 24-hour service is also good - the more helpful and readily available they are, the better. It's also good if the help is available in different languages. No matter what bookie you choose, you might run into troubles. However, good customer service makes up for shortcomings in other areas.

The Importance of Payment Methods

The biggest area of concern that applies to everyone is the payment methods. No matter what you bet on - and no matter how you bet - you want to be able to deposit, and more importantly withdraw your money quickly and efficiently - preferably with no fees attached and while doing that protecting your identity and funds. For this reason we recommend you to use Paypal which is known as one of the most quick, secure and reliable payment method for all type of online transactions.

Unfortunately, some betting sites are quite slow when it comes to integrating new payment methods onto their sites. One reason for this is because of possible bonus abuse and the chance of being vulnerable to fraudulent activities. Many of the main options you will find on most good bookmakers are:

Credit and Debit Cards – This is the most well-used and well-known form of payment. Every betting site accepts credit and debit cards, such as Visa and Mastercard. Others that are available on many include American Express and Maestro. Generally, deposits are immediate, and withdrawals tend to take between 3-5 days, but can be quicker.

E-Wallets: This is becoming increasingly popular with online bookies, simply because of the speed of transactions. Betting with e-wallets won’t affect your credit score and offer same-day withdrawals. Most bookies accept Skrill, Neteller and PayPal. Generally, when withdrawing, the funds can be in your account in as quick as 3 hours. However, some bookmakers will not let you claim a bonus if depositing with e-wallet, so check to be sure you aren’t missing out.

Prepaid Cards – Betting with debit and credit cards can affect your credit score. However, you can buy prepaid debit and credit cards with cash on there ready to use. You can even buy cards that you can top up when you need to – such as Paysafecard. This also helps you to avoid overspending and racking up debts!

Best UK Betting Sites for UX and security

The best bookmaker offers a great overall user experience. It needs to be easy to navigate, attractive, offer good service and if possible - a great live in-play betting service always helps. We like to see bookmakers that are technologically advanced and make your overall betting experience easy and fun.

Aside from what you can get out of it - including the promos, bonuses, odds and markets, the best betting sites go that little bit further. When you put your faith - and money in a bookmaker, you need to make sure it's worth it and that your money and identity is safe. The security of the site is very important. It's not something many customers look at, which is why we do. Not knowing how safe and secure a site is a huge mistake. You need to make sure that it is completely secure. You can do that by making sure that it is fully compliant, regulated and legal in the country that you are betting from. If it isn't licensed in that country, then you might find yourself in trouble if something goes wrong.