Betsafe Review logo

Betsafe Review

Betsafe Review

Betsafe Review logo

No sports welcome offer is available at Betsafe but if you plan to place some boxing bets, then Betsafe is the site for you.

T&C Apply

Review Summary:

Betsafe is cool and that’s how it sells itself. From its black, white and red styling, to its ‘No Bullshit Betting’ slogan, it clearly wants to stand out. It's so much more than style over substance, it makes sportsbetting hot.

Bonus Review:

Bookie Review:


  • Great Horse Racing markets
  • Easy to navigate website
  • Great Customer Service
  • No Sportsbetting Welcome Bonus
  • Minimal Lifetime Promotions

About Betsafe

Betsafe isn’t just an online sportsbook – it’s one of the coolest and exciting sportsbooks on the scene. In fact, it prides itself on the mantra ‘No Bullshit Betting’. Rewind all the way back to 2006; that’s when Betsafe first hit our screens. It is now one of the top suppliers in sportsbook and online casino. Since its launch, it has garnered itself in excess of 450,000 customers coming from over 100 different countries worldwide. It is now seen to be one of the most reliable and well-trusted online gambling companies around. As part of the well-renowned Betsson Group, its reputation is one of the best.

What makes Betsafe so exciting is that not only does it offer its customers one of the best sportsbooks around, but it also has poker and casino as well. Furthermore, it tries to raise the bar and stand out by offering its customers a unique and exclusive support guarantee.

Betsafe sportsbook offers an impressive product range, as well as great all-round service. In this review, we’ll be looking at what makes it stand out so much as a great online sportsbook.


  • Customer support
  • Design & Usability
  • Bonuses & Free bets
  • Betting markets & Odds
  • Sports coverage

Market Offering

Betsafe is a part of the Betsson Group, a Scandinavian betting company; this is very much reflected in its market and sports offering. Like Betsson, it is not aimed towards the UK as its target audience, more towards the north of Europe. Having said that, unlike Betsson, it does offer horse racing although not greyhound racing. You will find popular sports such as football, also popular in Northern Europe, for which it offers an impressive 16,505 markets. You will also find that it excels in sports such as ice hockey, baseball and handball.

All in all, there are literally thousands of markets on offer for its top sports. Not only does football have a great offering, with leagues and tournaments from all around the world, but baseball has over 1,000 markets and both tennis and basketball have just shy of 500. If you aren’t fussed about betting on the dogs, then you’ll be happy here. The sports it does offer are:

Like most online sportsbooks, it isn’t just the sports that are on offer here. You can also bet on various esports including Call of Duty, Counter-Strike GO, Dota 2, League of Legends, Overwatch, Starcraft and Starcraft 2. There are also various political and business events to bet on including the year of the next UK general election, next Conservative leader, will Trump get re-elected and more.

When it comes to a wide variety of sports and markets, including incredible markets on horse racing, Betsafe is the place to be!

In-Play Betting

With regards to Betsafe live in-play betting, it works very much like the Betsson in-play betting. A minute after the game/match starts, you can bet live on many sports and markets. Just like all other online bookies, there is a 5 to 10 seconds delay in live betting in order to make sure that any delays in transmissions don’t create a problem for you or Betsafe.

One great thing about Betsafe is that it offers free bets that you can use online in-play betting, which not all bookmakers do. It also offers live streaming so you can watch the game you are betting on as it progresses. However, you must meet certain criteria for this: firstly, you must make sure that your bookmaker account balance is positive, or you must have wagered a bet within the previous 24 hours before you log on.

One thing you need to be aware of is that not all events are available to live stream in different countries, so check out your eligibility for your chosen game to avoid disappointment.

All in all the live in-play betting offered is very good; it has everything you need. Although it isn’t quite as exciting as some out there it is definitely not going to disappoint.


When it comes to odds, Betsafe is pretty hot. Taking all odds into consideration, Betsafe’s overall betting margin comes in at a very creditable 4.8%, which is really rather competitive with many other online bookies. Having said that, the highest margin it offers is 5.1% and that is on football, which is a little disappointing. However, it could be worse – and it is in many other online bookmakers. Football aside, the best odds on offer can be found on tennis, which comes up at around 4.6% and also on American Football, where they have an impressive margin of 4.1%

Moving on to the gee-gees, Betsafe has an incredibly competitive range of odds. Whether it’s on UK, Irish, American, South African, Australian French or Indian Racing, the prices it offers are difficult to beat. It seems that the odds Betsafe offer on the horses come from Racebets – a specialist ‘horse racing only’ online betting site. As well as this, to make the horse racing odds even better, Betsafe offers the Non-Runner No Bet (NRNB) on many major race meets such as the Grand National and the Cheltenham.

Overall, the odds on offer in Betsafe are very decent and pretty much as you would expect from a bookmaker such as this.

Bonuses & Offers

T&Cs Apply

Welcome Bonus

One would think that welcome bonuses & sign up betting offers are a must with big online sportsbooks. However, it appears that Betsafe thinks otherwise. Betsafe does offer a welcome bonus but unfortunately, it is purely to use in the casino. The offer is ‘double your first deposit up to £50 and get 20 bonus spins. Now, don’t get me wrong – it’s a pretty decent offer, but not the best if you’re looking for a Betsafe sportsbetting bonus.

Lifetime Bonuses

Similar to Betsson, Betsafe currently has no ongoing lifetime bonuses aimed towards its sportsbetting market. However, it is a great sportsbook for offering ad-hoc promotions as and when. It is not unusual to get great offers straight into your inbox or account. You could well be on the receiving end of free bets, deposit matches, enhanced odds, acca offers and more.

Okay, so it may not offer as exciting and numerous promotions as bookmakers such as BetFred, but the promotions that it will offer you will be more tailor-made to suit your betting history and preferences. Also, they will be catered towards the current tournaments and events.

This may not be Betsafe’s strongest area, as a lack of sportsbook bonus isn’t ideal, but many other areas of the site make up for it. Hopefully, in the not-too-distant future, one will be added. We’ll update you with any further news, so be sure to check back soon!

Security and Regulations

As you would expect from a sportsbetting site that is part of the Betsson group, the safety and security it offers are flawless. Betsafe by name, Betsafe by nature. It is licensed by the Malta Gaming Authority and also the UK Gambling Commission, which means it’s totally safe and regulated to use in the UK. What’s more, the UKGC is well-known for making its certified bookmakers uphold the strictest of regulations and ensuring that the customer is well looked after and protected.

Further to this, Betsafe is a member of the G4 Group (Global Gambling Guidance Group). It reviews all of the security protocol and safety standards on its site regularly to make sure nothing slips through the net and it is always as tight as possible. Furthermore, Betsafe promotes practices that ensure ethics within its industry, and all staff members are trained to be aware of all the guidelines set by governing bodies. The G4 is responsible for auditing Betsafe and its procedures.

As you would also expect, its online betting platforms use top of the range SSL encryption technology to ensure that all data you enter – personal or financial – are kept completely safe and secure.

Betsafe also promotes responsible gambling and links itself to top organisations such as and GamStop so you can access any assistance you need, should you feel that you might have a gambling problem.

Banking Options

As you would expect from Betsafe, it accepts all of the well-known debit and credit cards, such as Visa and MasterCard, alongside eWallets such as PayPal, Neteller and Skrill for all of your banking needs. Here are all the payment methods available to you should you go to Betsafe:


With Betsafe, you can make your deposits anywhere between £10 and £5,500 at once. Like most online bookies, the money will show up straight away, so you can start your betting immediately.

Just as with Betsson, you need to withdraw using the same method you deposited with, due to anti-money laundering regulations. The processing time at Betsson is around 24 hours and after that, your withdrawal time depends on the method you have chosen. If you withdraw via bank transfer or credit/debit cards, then it can take anywhere between 2 to 5 days. However, should you use Neteller or Skrill then it is immediate – but you need to be aware that often you won’t qualify for bonuses with these payment methods. If you use Trustly then it’s immediately, or the next working day, depending on your bank.


When it comes to minimum and maximum withdrawals, this depends on the method that you choose to withdraw with. To find out the exact amount you can withdraw, log into your account and then click on withdrawal. In the withdrawal page, you will be able to see every minimum and maximum amount next to every payment method.

Betsafe accepted currencies are currently: EUR, USD, GBP, SEK, NOK, PLN, and BGN.

Customer Service

As a part of the Betsson Group, which is well-known for its fantastic customer service, you can expect no less from Betsafe. It’s every bit as good as you would expect and you most certainly won’t be disappointed.

There are several ways to contact Betsafe. Firstly, if you want immediate assistance then the live chat option is your best bet as this is normally answered within 30 seconds. You can also choose to contact the support via phone on +44 808 238 0028 if you prefer to talk to someone face to face; this is normally answered in a matter of minutes, but it obviously depends on how busy. In our experience, we have never been left waiting for too long!

If you aren’t in need of immediate help then you could choose to request a call back from an agent, which generally takes anywhere between 15 minutes to an hour; or else, you could contact them via email at [email protected], which normally is answered in under an hour.

The staff members at Betsafe that we encountered were all very helpful and very knowledgeable. They could deal with our questions quickly and professionally and have clearly been well trained. What’s more, they were also available 24 hours a day, which is always a big plus for us.

If you’d rather try and solve your issues yourself, then the FAQ section is very comprehensive and easy to use. It’s broken down into different sections such as Most Popular FAQs, Registration and Login; Account and Verification; Payments etc.… there’s also a search function so it’s very easy to find the answers you need quickly.

Bookmaker Support Details:
You can contact Betsafe customer support via telephone, email or live chat.

Customer Service Languages:
  • Country Flag
  • Country Flag
  • Country Flag

Open Hours: 24 hours

User Experience

Betsafe looks pretty cool as far as online bookies go. It has a black background, with white and red touches. The iconic Betsafe logo is lodged in the top left corner and the log-in and sign-up are to the right.

Once you have chosen Sportsbook as your option, you will then be given a menu with the following choices: Live Scores; Promotions; Premier League; Betsafe Boosts; Bet History and Acca Offers. The centre of the page is filled with in-play and most popular games, along with the choice of seeing what’s ‘coming up’.

All of the sports on offer are listed down the left-hand column and if you choose to see what’s starting in 1h, 3h or 12h, the centre of the screen will display your options. Furthermore, there is a search function just above the listed sports, so you can find what you need easily.

Do be careful though because horse racing isn’t actually listed with the rest of the sports… it actually has its own tab next to Sportsbook and In-Play, so don’t miss out and think that there aren’t any options available!

The help is also very easy to see as it’s a question mark symbol at the top right of your screen, next to language choice and log-in. It’s always there; no matter what screen you are on, so its easy to access whenever you need it.

All in all, this is a site that looks smart and cool, it isn’t overly fussy or cramped and it’s very easy to navigate around. This is definitely tops when it comes to offering a great user experience.

Betting Odds

Android App

Betting Odds


Betting Odds

Instant Play

Betting Odds

iOS App

Betting Odds


Betting Odds


Mobile Experience

As Betsafe says, you’ve got to be ‘In it to Win it’, and with a decent mobile app, it’s much easier. So what about Betsafe’s mobile offering? Does it offer what you need to gamble on the go? Like many others, you can choose whether to play directly from your website browser or download the app; each experience is great, so it depends on your preference. You can play on any mobile device, such as Android, Apple, Blackberry, Tablet, iPhone, Windows phone… whatever.

If you choose to play via the browser, you’ll get a pretty similar experience to desktop, only on a smaller scale. If you choose the app then it’s even easier to find what you need. It organises its app very well, so looking for what you need is a breeze. It’s also very fast and responsive as well. The drop-down menus are great and the overall quality is impressive, to say the least.

The mobile sportsbook offers all of the same betting selection as the desktop site, which means that even on the go, you have thousands of betting markets at your fingertips. Whether you want football or trotting, it’s readily available on the Betsafe mobile app. It looks great, is quick and easy to navigate, stylish and has everything. There’s nothing much else to say…

Betsafe is cool and that’s how it sells itself. From its black, white and red styling, to its ‘No Bullshit Betting’ slogan, it clearly wants to stand out. However, fortunately, it’s not a case of style over substance. This online bookie offers a huge amount of sports and markets; fantastic odds; top customer service; great usability and has built up a reputation as solid as it deserves. Our one little gripe was the lack of a sportsbetting focussed welcome bonus; however, when we weighed everything up as a whole, it’s really not a deal breaker. If you want to Betsafe but bet fun, then look no further.
Best Values:
  • Betting Odds

    Fast and 24/7 support

  • Betting Odds

    Great mobile product

  • Betting Odds

    Best odds on many sports

  • Betting Odds

    Live streaming