The Best Online Bookmakers for Odds and Market Choice

Best for Odds and Market Choice

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The Bookmakers with the Best odds and Market Choice

If you are a sports bettor that enjoys putting down your money on a wide variety of sports and markets, then it is important that you pick an online bookmaker with the best market choice. It needs to cater for a wide range of different markets, all at a high standard. There are certain online bookmakers that specialise in certain sports. They focus their best deals, promotions and odds on those markets. Conversely there are others that offer a great selection with good odds for all markets. These are the online bookmakers that we found offer the best market choice. However, with so many online and land-based bookmakers offering a whole host of different sports and markets, it takes a long time to work out which of these are going to give you the best odds and best prices for the bets you are going to make. Obviously the bookmaker you choose all depends on the kind of bets you are going to make. There are some that offer great odds for a specific sport, such as football, but when it comes to the other markets, they’re not competitive at all. This is fine if your betting focus is with that one sport, but if you like to vary it a bit, then it won’t work out well. Then there are others that offer good odds in everything, but specialise in nothing, which are great if you want to spread those bets around the sporting world.

How We Made our Choice on Best Betting Ods and Markets


In order to work out which was the best online bookmaker for market choice, we first of all looked at the number of sports that the bookmaker covered. After this, we looked a bit deeper into the number of markets and options of bets that are available within those sports. Some may have plenty of sports, but not many markets within those areas. We looked at bookmakers who offered a variation of betting options and markets that aren’t as widely covered by other online bookmakers. When we looked at the sports and markets on offer, we then took into consideration the availability of live betting. Also, how easily the bookmakers allows you to place your bets while the game or match is in progress. Finally, we checked out the spread of the odds available throughout the markets and sports. We wanted to ensure that they are reasonably competitive all the way through, not just on the particular sports that is favours. So, should you want a top bookmaker that covers all the very best markets in terms of odds and prices, then look no further. At BettingOnline we’ve done the research so you don’t have to.


Well, the biggest criterion was that it offered decent prices for most to all of the markets in which it trades. To hit the top of the table, the online sportsbook needs to be competitive in pretty much all markets to ensure that it is one of the best for odds. There is really no point in an online bookmaker offering crazy good odds for the Premier League, but when it comes to everything else it cannot compete with the others on the market. This would completely limit your betting options unless you opened several different bookmakers accounts. You wouldn’t shop at a supermarket because it offered cheap beer but expensive groceries, as ultimately you’d end up with a bigger bill – same goes for this. If you want to pick a bookmaker that offers you a top choice for odds on all of the sports, then look no further than our list of top bookmakers for odds. The best for odds are also great for newbies as you won’t have to keep shopping around.

Why it is Important

An online bookmaker, to be successful needs to deliver on everything. However, customers will only use it if they can consistently find what they need there at the best prices. If your bookmaker offers all the sports you want at prices that can’t be beaten, then the chances are you won’t feel the need to go and search out other online bookmakers. This can be a difficult task to achieve, especially for smaller bookmakers trying to take on the big names. It involves trying to offer competitive odds whilst still managing to make a decent enough profit, It is a veritable tightrope to walk. The very best bookmakers manage to walk this tightrope very successfully. Obviously some odds will be better than others and this is where bookmakers are clever. The odds on their preferred sports and markets are usually the most competitive whilst others  keep up the profit margins. Next to Customer Service, this is an area that is most likely to create customer loyalty. If you combine great odds and market choice with top customer service then there is no reason to ever look elsewhere.