The Best Online Bookmaker for User Experience and Mobile

Best Bookies for UX

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Bookmakers with Best User Experience and Mobile

Online sports betting should be a fun and enjoyable experience and to ensure this, you need to find a site that offers you the very best user experience.

No one wants to log into their online bookmakers to make a bet, but not be able to find what they are looking for. Your experience should be as easy and user friendly as possible, meaning that whatever sport you want to bet on, whatever wager you want to make, you’ll be able to do it quickly and easily, before the game starts and before the odds change again.

There’s no point in joining a site that you simply can’t use properly because of a bad design and layout.

As well as this, we’re living in an age where playing on the go is becoming ever more popular. Because of this, people want access to their online bookmaker whilst they’re on the move – either on mobile phones or tablets.

It is not enough anymore to just have a good desktop site, because if an online website wishes to be a real competitor, then they must offer a mobile product that works just as well and is just as user friendly as the desktop site.

If you are someone that spends a lot of time making bets on your mobile phone or tablet, then it’s vital that you pick an online bookmaker that gives you the best mobile experience possible. This is our pick of the best.

How We Made our Choice

User Experience

The first aspect that we looked at was the aesthetics of the interface. It needed to look simple yet effective. It should never be overly fussy as this could put people off straight away. The menus need to be very clear and easily labelled.

Ideally the sports will all be easy to find, possibly in a drop down menu, and when clicking on that, you should then be able to see the games and markets on offer. A search function is also well needed, especially on a site where it has a wide market selection. When you do find your bet, it should then be very simple to place your bet.

Every aspect of betting needs to follow through quickly, clearly and easily to score highly in this category. Adding to your betting slip should be simple and clear. As soon as you click on your bet you should be able to see exactly how much you have bet, what the odds are and what you stand to win.

Top Class Software

However, it’s not just the ease of making a bet which figures on our list, there are other aspects to take into consideration. For example the quality of the software providers.

If the site looks old and dated, it is clear that the bookmaker is scrimping and scraping with money and is not putting its customers first; this could be reflected in other areas of the bookmaker, such as customer service.

Also, the availability of a user friendly odds calculator is vitally important, so you can see how much you stand to make without having to do all the maths yourself. It’s also great if the site offers you the choice of different types of odds – fractional, decimal or moneyline.

If you have the choice, then you can pick the one that feels most comfortable to use. A selection of languages is also helpful as it shows that the site takes all of its customers needs seriously.

You also need to have quick and easy access to customer support and the FAQ section. If you need to contact someone, then it is vitally important that you know exactly how to do so without taking too much time. Obviously, being able to enjoy making bets quickly and easily is important and a big part of the quality of the user experience, but being able to contact someone if you need to is also a very big factor to take into account.


One of the most important aspects was how easy the mobile site was to navigate. It needed to be user friendly and make it as simple as possible to find specific sports, games and markets, deposit money and contact customer support as possible. The experience should be every bit as smooth and seamless as it is on desktop.

Another point we took into consideration was the choice that was offered on mobile. The very best mobile bookmakers have pretty much the same choice of sports and markets as the desktop site. Furthermore, it should also offer the opportunity to bet live in-game as well.

Also, we checked to see that the mobile was compatible on both iOS and Android; even more options would be great, if possible, and it should work as well on mobile as tablet and vice versa. Also, when all else was considered, it needed to look great too. Bonus points for being a good looking site that you want to play on.