Best Football Betting Sites UK - Top Football Odds & Bonuses

Best Football Betting Sites in the UK

Football is one of, if not the biggest sport in the country. Whether that’s measured by fans, clubs, players or when it comes to sports betting. It is the most popular sport for bookmakers, meaning each focuses most on its football betting sites. With many bookmakers making football the main focus, there are so many sites to choose from, and we are here to help! To learn more about the best football betting sites UK, the offers available, how we decided the rankings, what to bet on, and more, continue reading below.

  • Betano UK – Best for User Experience and Mobile App
  • Betfred – Best for Retail Presence and Promotions
  • Betvictor – Best for Competitive odds and Horse Racing
  • Fitzdares – Best for Personalised Service and High-stakes Betting
  • William Hill – Best for Comprehensive Sports Coverage and Market Variety
  • Copybet – Best for Social Betting and Copying Bets
  • Pub Casino Sports – Best for Casual betting experience and social atmosphere.
  • talkSPORT BET – Best for Sports-themed betting and casino games
  • Planet Sport Bet – Best for Sports News Integration and Niche Sports
  • Tote – Best for Pool Betting and Horse Racing
  • NetBet –  Best for Diverse game selection and sports betting integration
  • Parimatch – Best for eSports and International Sports Coverage
  • Quinnbet – Best for Generous promotions and value for money.
  • 10bet – Best for Football Betting and High Betting Limits
  • Sky Bet – Best for Seamless integration with sports betting and live casino experience.
  • bet365 – Best for Live streaming and in-play betting.

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Best Football Betting Sites in the UK 

1. Betano UK 

Expert Rating: 4.9/5betano

Betano UK occupies the the top spot in our list of the best football betting sites UK. The brand has earned itself a great reputation in the industry, especially when it comes to football. It has a fantastic user-friendly platform that is easy to navigate. It is full of some of the best football betting odds on the market and frequently challenges its closest competitors. The customer support team has a good reputation, too, where, despite not being available 24/7, the experience of receiving help and getting a resolution is spot on. 

Pros ✅Cons ❌
Exciting and modern brand.New site to the market. 
Strong customer support team.No 24/7 customer support channels.
Competitive odds across all football markets. 
User-friendly website. 

2. Betfred

Expert Rating: 4.9/5


A prominent name in football betting, Betfred is renowned for its diverse range of markets, competitive odds, and user-friendly interface. Its long-standing presence in the industry exuberates trust and reliability. It accepts various payment methods, so users know their transactions are safe and secure. However, there are occasional reports of slow withdrawals. Despite this, it remains one of the most popular football betting sites across the UK, with many offers and a top site full of great features.

Pros ✅Cons ❌
Well-established and reputable brand.Withdrawals can be slow.
Mobile friendly. Strict verification process.
Range of payment options. 
Responsive customer support team. 

3. BetVictor

Expert Rating: 4.8/5 


BetVictor stands as one of the UK’s most established football betting platforms, offering an exceptional user experience on its website for new and existing customers. An easy-to-navigate platform is home to exciting football offers, competitive odds, and a live streaming service that is one of the most highly rated on the market. We did notice that there is not currently any customer reward/loyalty programme available, and the interface is slightly outdated. However, with so much else to offer its players, it remains at the top end of the scale of the best football betting sites rankings.

Pros ✅Cons ❌
It is the longest-serving football betting site in the country.No loyalty/rewards programme is currently available.
Exciting offers.Slightly outdated interface.
Competitive odds and offers. 
Easy to navigate and well-organised platform. 

4. Fitzdares

Expert Rating: 4.7/5


Fitzdares offers a high-end football betting experience on a well-organised site. Home to many competitive odds and a wide range of football betting markets, the platform ensures something for everyone’s preference. It has many generous bonuses; however, the site is very basic and lacks ongoing promotions for its existing customers. However, the competitiveness of its various features, particularly its odds and new customer offers, is enough to continue as one of the best football betting sites.

Pros ✅Cons ❌
Competitive odds.Site design is very basic.
Range of markets.Ongoing promotions for existing customers are limited.
Exciting new customer offers. 
Simple site to navigate. 

5. William Hill

Expert Rating: 4.8/5

William Hill

Completing the list is William Hill, home to some of the most comprehensive sports betting features. Another long-serving sports betting site in the country, it has lots of football betting markets including unique markets for advanced and die-hard sports fans who enjoy betting. Its site design is lacking in modern features and can appear plain and simple, however, its reputation and advanced offerings, alongside valuable promotions and a simple sign-up process, make up for its outdated appearance. 

Pros ✅Cons ❌
Long-serving bookmaker.The site’s appearance is outdated.
Unique betting options.Basic navigation elements.
Simple sign-up process. 
Valuable offers. 

Key Factors to Consider When Choosing a Top Football Betting Site 

Selecting the best football betting sites is no simple task. Many key factors must be considered for a site to be considered one of the best. We have provided some insight into these in more detail below.

Market Variety & Odds

The best football betting sites are home to a variety of betting markets when it comes to the famous game. Whether you are after the Premier League, Champions League, Europa League, goalscorers, fouls, or practically anything else, all football betting sites we recommend will have them. Alongside a strong market variety, there should also be many competitive odds across each. The odds must be hard to find beaten elsewhere, whether generally or when boosted or enhanced as part of a promotion.

Live Betting & Streaming

Live betting and live streaming are essential if a platform wants to be one of the top football betting sites. Use the features hand in hand or separately to enhance the excitement and anticipation of your football betting experience. Place or amend your bets on a match according to the live action while watching alongside, too, all in the same place! This can often be a feature that will determine whether new customers want to sign up.

Welcome Offers & Promotions

Without an exciting offer to entice new customers to a site, it will be difficult to maintain the revolving door of new sign-ups. The best football betting sites will each offer a valuable welcome offer to make new customers register with one site over a competitor. These often consist of free bets and deposit offers. As well as offering new customers exciting benefits, it is important to not forget the loyal, returning customers too. Ensuring plenty of regular promotions up for grabs, such as daily login bonuses, free bets, cashback offers, and VIP/loyalty bonuses, will prevent them from taking their custom anywhere else.

Mobile Compatibility

As more and more people turn to their phones to perform tasks, it is vital the best football betting sites are compatible with different platforms. This creates another opportunity to attract and retain customers, offering increased convenience and accessibility to play at a site on your phone for those who may not have access to a desktop. Customers should be able to access the site via their mobile browser or download a dedicated app to their devices should a platform offer it. All of the football betting sites we recommend work seamlessly on both devices.

Security & Payment Methods 

Security is a vital part of betting sites. To be a reputable and trustworthy site, each must have the latest industry-standard encryption software to protect customers’ personal and financial information. This, alongside having a license issued from a respected gambling authority, instils trust in a site from its users. Each football betting site included in this article is licensed by the United Kingdom Gambling Commission (UKGC). This also applies to payment methods accepted by a site, we look for recognised and secure providers to ensure transactions are safe. Customers should expect several secure payment options, including Visa, Mastercard, Maestro, PayPal, bank transfers, Skrill and more.

Customer Service

Before recommending any online football betting sites, the customer service quality and methods are tested. This ensures that any site we recommend can provide responsive and friendly support to customers’ issues and queries should they have any during their time at a site. We look for multiple contact methods, including live chat, email, phone, and web form, and if any methods are available 24/7. We also thoroughly check the FAQ pages, which should all contain answers to common questions to avoid contacting the team and get a much swifter resolution.

How to Sign Up to a Football Betting Site

Getting started at any of these top football betting sites is super quick and easy. To help you through the signup process and start placing your bet, just follow our step-by-step guide below.

  • Click the link provided to be taken to the sign-up page of one of the football betting sites we have recommended. 
  • Click to sign up and enter your personal details, such as your name, address, phone number, email address, and date of birth. 
  • Once complete, create a unique username and password combination. 
  • Now, sign in and make your first deposit. If you are claiming a welcome offer with a promo code, enter this now!
  • Get started, and don’t forget to enjoy!

What Football Events Can I Bet On?

If you are wondering what events you can get involved with on the sports betting calendar, the following are the most popular leagues, tournaments, and competitions to bet on.

Champions League

Featuring the top teams from the European leagues, the Champions League is one of the biggest competitions in club football. Regularly a part of the competition are Manchester City, Chelsea, Arsenal, Real Madrid, Barcelona, Bayern Munich and many more. Played on Tuesday and Wednesday evenings, this is where the best of the best come up against each other.

Premier League

The biggest and best league in the world, the Premier League, is the ultimate goal for clubs in the UK. With the likes of Manchester United, Manchester City, Chelsea, Arsenal, Liverpool, and more regularly topping the table, matches take place throughout the week and on weekends. Thanks to its unpredictability and constant battles, it is the most popular league when it comes to betting.

La Liga 

The top league in Spain is the home of clubs such as Barcelona, Real Madrid and Atletico Madrid. The ultimate goal for teams in Spain, the top teams regularly feature in the Champions League. It has given us the likes of Lionel Messi’s prime years alongisde Cristiano Ronaldo, among many other top footballers worldwide.

Serie A

Italy’s top league is Serie A, which is recognized for its aggressive defending. It’s the Italian way or the highway in this league. With lots of players moving to and from Serie A, we are familiar with many of its competitors, including AC Milan, Inter Milan, Juventus, and Roma, among others.


Domestic clubs in Germany battle it out in the Bundesliga. The top step of the football pyramid in Deutschland has been dominated for many years by Bayern Munich. In recent times, Bayer Leverkusen has come out on top, with a legend of the game, Xabi Alonso as their manager. It is home to many other recognised German clubs across Europe, including Borussia Dortmund, RB Leipzig and Schalke. 

Europa League

The Europa League is a step below the Champions League. It brings some great opportunities to clubs across the European Leagues that just miss out on the competition. As the rounds progress, it receives knocked-out clubs from the Champions League, and it is one of the most competitive competitions in European football. Sevilla holds the most Europa League titles.

The Euros / The World Cup

We are treated to the Euros and the World Cup every two years. Running every four years, with two in between them both, support your country on the biggest stages as they battle it out with the other best countries. Taking place in the summer months during the break from domestic football, they are great occasions for bringing everyone together and filling that football void during the summer break.

For more information on the best betting sites for EURO 2024, click here. 

Popular Football Betting Markets

Many different types of football betting offers are available at the best sites. You can wager on the full-time result of a match, the total goals, or place an accumulator bet across a weekend of action. Read below to learn more about the most popular football betting offers.

  • Match Result – A popular bet when betting on football is predicting the full-time result of a match. To get involved, place a bet on what you believe will be the result at full-time. Get it correct, and you will win your bet!
  • Both Teams to Score (BTTS) – As opposed to predicting the result of the match, this involves wagering on each team playing in a match to score. No matter how many goals or the final score, you only need at least one from each side to win your bet.
  • Over/Under Goals – Irrespective of the scorer or team, accurately guess the total goals by the end of the game to win! An example of this type of bet could be wagering on there to be over 2.5 goals in a game where 3 or more are scored, resulting in your bet winning.
  • First Goalscorer – Place a bet on who you believe will be the first player to score a goal in a match. Win your bet by guessing correctly!
  • Correct Score – Guess correctly the final score in a match, such as 2-1, 1-1, 3-2, and so on. Get it right to win!

Niche Betting Markets 

While there are the more common, recognised football betting markets, there can sometimes be more niche markets for keen bettors to try out. As opposed to the standard win, draw, or lose, bettors at these select football betting sites can find card and corner markets, where you are betting on the total number of cards issued, yellow and red, or the total number of corners each side gets. Alongside these can also be player special markets, which tend to be more specific. These can include the number of shots on target for a certain player or team. Team stats props, including goals scored in each half and cleans sheets, and long-term bets such as league champions, managers and top goalscorers are also unique markets found at some sites that provide some more advanced markets.

What’s New at Football Betting Sites?  

As the digital world and technology continue to advance, top football betting sites may begin adopting new tactics to further enhance the experience for its users. This could be using technology to personalise the user experience one step further. With the introduction and rapid acceleration of Artificial Intelligence (AI), we could see AI-powered recommendations that will provide bettors with potential betting opportunities based on their past behaviour and preferences. Another personalisation feature could be the ability for customers’ betting feeds to be customised, as well as the option to have notifications about their team, players, matches and more. Another potential feature that could be introduced would be gamification elements such as earning points or badges for placing bets at a site, this would be in place to encourage responsible engagement.

Responsible Gambling

We understand that gambling can be fun, but it’s important to gamble responsibly. If you’re struggling with a gambling problem, please don’t hesitate to ask for help. There are people who can help you get on the road to recovery.

Here are some resources that can help you:


Overall, when selecting a football betting site to play at, it is important that you choose based off of what are the key factors for your experience to be the best possible. For example, if you prefer your unique and niche betting markets, ensure to check what is available prior to committing to a site. It is also important to check that any site you want to play at has responsible gambling tools in place and is committed to supporting the cause. Make sure you have the ability to set limits and apply for time outs, as well as checking the legality and legitimacy by looking for evidence of licenses issued from reputable authorities.

FAQ Football Betting Sites

  • What are the best welcome offers for football betting?

    The best offers that can be found at football betting sites are free bets and deposit bonuses!
  • How do I know a football betting site is safe?

    Always check that any football site is licensed by a reputable gambling authority to ensure its a safe and secure place to play.
  • What are the most popular football betting markets?

    The most popular online football betting markets are match result, BTTS, correct score, and Over/Under bets.
  • Can I livestream football matches on football betting sites?

    Yes! The best football betting sites will provide live streaming of football matches exclusively to customers when they sign up for an account and place a valid bet at a site.