The Best Bookmakers



  • £30 Money Back

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    Pros
    Cons
    • Fantastic football odds
    • User-friendly mobile product
    • Great live streaming
    • Slow response to email
    • Limited banking options
    Review Summary:

    Unibet has become one of the biggest online bookmakers and gambling sites within not just the UK, but the world.  The bookmaker came onto the scene in 1997, so it has plenty of experience.

    Bonus Review:
    4.0
    Bookie Review:
    5.0
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  • 3 free £10 bets when you place bet of £10 or more

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    Pros
    Cons
    • Great Horse Racing markets
    • William Hill TV live streaming
    • Variety of secure banking methods
    • Site looks busy
    • Mobile website can run slow
    Review Summary:

    William Hill is one of the oldest and most popular betting sites in the UK. Having established itself as a high street favourite, it now dominates the online market with great bonuses, flash odds and a quality all round service for the more traditional and discerning sports bettor

    Bonus Review:
    4.5
    Bookie Review:
    5.0
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  • 100% deposit bonus up to £50

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    Pros
    Cons
    • Fantastic range of markets
    • Highly competitive odds
    • Lots of promotions
    • Promotions hard to locate
    • No search function
    Review Summary:

    Bet365 are easily one of the most easily recognizable betting brands within the UK at the moment. With impeccable offers, amazing odds and a wide range of markets, it's easy to see why it's dominating the field.

    Bonus Review:
    5.0
    Bookie Review:
    5.0
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  • £30 in free bets when you place a £10 bet

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    Pros
    Cons
    • Lots of football markets
    • Great mobile product
    • Top user-friendly software
    • Lack of live streaming
    • No 24 hour customer support
    Review Summary:

    When it comes to online gambling powerhouses, they don’t get much bigger or better than 888. The betting arm, 888sport doesn't let it down. The odds are great, the markets are spot on and it offers everything that you need when it comes to your online sportsbetting.

    Bonus Review:
    4.5
    Bookie Review:
    4.7
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  • £10 Money Back Bet

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    Pros
    Cons
    • Great promotions
    • Top Mobile App
    • 24 hour Chat
    • No horse racing odds
    • Limited live streaming
    Review Summary:

    Bwin is an up and coming bookmaker that is becoming more well-known in UK and throughout Europe. With great odds and top offers, it is a bookie that is making waves.

    Bonus Review:
    4.0
    Bookie Review:
    4.5
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  • £20 in free bets

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    Pros
    Cons
    • Great Spin & Win feature
    • Huge range of markets
    • Price Boosts and Enhanced Odds
    • No access to live streams
    • Many restricted countries
    Review Summary:

    When it comes to sportsbooks, the people behind PokerStars have come up with a very impressive offering. Betstars has a very good range of both sports and markets on offer and has an incredibly impressive football market – as good as, if not better than many top and well-established brands.

    Bonus Review:
    4.5
    Bookie Review:
    4.5
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  • Get Your Betsafe Bonus!

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    Pros
    Cons
    • Great Horse Racing markets
    • Easy to navigate website
    • Great Customer Service
    • No Sportsbetting Welcome Bonus
    • Minimal Lifetime Promotions
    Review Summary:

    Betsafe is cool and that’s how it sells itself. From its black, white and red styling, to its ‘No Bullshit Betting’ slogan, it clearly wants to stand out. It's so much more than style over substance, it makes sportsbetting hot.

    Bonus Review:
    3.0
    Bookie Review:
    4.5
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  • Up to £50 in free bets

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    Pros
    Cons
    • Huge variety of sports and markets
    • Great 24 hour customer service
    • Top bonuses and promotions
    • Not competitive in all odds markets
    • No eSport betting options
    Review Summary:

    Undoubtedly, Ladbrokes is one of the most trusted bookmakers in the industry and with good reason. It offers a fantastic range of sports and betting markets on which to place your money on. It has brilliant odds for horse racing and football and the promotions and bonuses on offer add even more to an already great experience.

    Bonus Review:
    4.5
    Bookie Review:
    4.5
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  • £30 in free bets when you make your first £10 bet

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    Pros
    Cons
    • Great Bonuses and Promotions
    • Top Footballing Odds
    • 24-hour Customer Service
    • No Search Function
    • Not Competitive for All Odds
    Review Summary:

    Top Online bookmaker with great odds and generous welcome bonus. BetFred Bonus: New Sports customers only. Promo code SPORTS60. 1st sports bet of £10+ in one transaction at Odds of evens (2.0) or greater, settled in 60 days. £30 free bet paid within 48 hours of settlement. Payment restrictions apply. SMS validation may be required. 30 Free Spins on selected games. 7 day expiry spins & bonus. Full T&Cs apply.

    Bonus Review:
    4.5
    Bookie Review:
    4.3
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  • 100% deposit bonus up to a maximum £200

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    Pros
    Cons
    • Great customer service
    • Easy to navigate website
    • Competitive odds
    • No horse racing offered
    • Not as many markets as others
    Review Summary:

    TonyBet is a very decent sportsbook. It may not be as big as some of the more well-established online bookmakers; however, that doesn’t make it any less worthy of checking out. There are plenty of top sports to choose from. It doesn’t offer horse racing, which is a shame, mainly. However, it has all the top leagues and markets in football.

    Bonus Review:
    4.5
    Bookie Review:
    4.0
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  • Top competitive odds

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    Pros
    Cons
    • Easy to Use Website
    • Top Class Customer Service
    • Well Trusted and Respected
    • No Horse Racing Offered
    • Focused Towards Northern Europe
    Review Summary:

    This is undoubtedly one of the most trusted brands in the online gambling industry and it offers everything – from great sportsbetting to casino and poker. The design of the site is fantastic and it’s great for newbies as well. Customer support is flawless and the mobile app is also impressive, but… and there is a but. This is unfortunately not as great for the UK as other countries.

    Bonus Review:
    2.5
    Bookie Review:
    4.0
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  • Claim Your BetHard Bonus!

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    Pros
    Cons
    • Easy to use and attractive site
    • Fantastic mobile product
    • 24 hour customer service
    • Credit card fees attached
    • Large withdrawals are difficult
    Review Summary:

    BetHard has what it takes to be one of the best online bookmakers in the industry, no doubt. It has masses of options for sports betting fans, as well as the opportunity to hit the casino if you want to try something a little different. The market offering is huge and the website still manages to look slick, concise and easy to use.  However, it is currently unavailable in the UK.

    Bonus Review:
    4.0
    Bookie Review:
    4.0
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  • Get an extra 50% up to £50

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    Pros
    Cons
    • Lots of Sports and Markets
    • Highly Competitive Odds
    • Innovative In Play Technology
    • Not many Depositing Options
    • No live streaming
    Review Summary:

    MansionBet may well be one of newest on the scene, but it is holding up well against the competition. When it comes to sports and market offering, it is as good as – if not better than – many big competitors.

    Bonus Review:
    4.5
    Bookie Review:
    4.0
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  • €50 sports bonus

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    Pros
    Cons
    • Great variety of sports
    • Top In-Play betting
    • Lots of promotions
    • Withdrawal fees added
    • No horse racing markets
    Review Summary:

    Bet-at-Home is a great sports betting site with a great market and sports offering, although it doesn’t offer horse racing. However, the football betting is very good. The odds are competitive and it does afford you the opportunity to make wagers on some pretty unique events. There is a great customer service support desk available and the banking is varied and quick.

    Bonus Review:
    4.0
    Bookie Review:
    4.0
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  • £10 money back guarantee if your first bet loses

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    Pros
    Cons
    • Innovative In-Play options
    • Great cash out options
    • Fantastic customer service
    • Withdrawal fees charged
    • No horse racing markets
    Review Summary:

    Guts offers a pretty decent service with a great number of betting options and above average odds and prices. There are some improvements that Guts could make, such as the inclusion of horse racing and greyhound racing for the UK market, maybe the inclusion of PayPal as a payment option and not attaching fees to the deposits and withdrawals, but that doesn’t detract from all of its positives. It looks great; the desktop and mobile interface is aesthetically pleasing and easy to use.

    Bonus Review:
    4.0
    Bookie Review:
    4.0
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  • €20 Free Bets Bonus

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    Pros
    Cons
    • Brilliant in-play features
    • Great Customer Support
    • Great terms and conditions
    • No horse racing available
    • Can't use PayPal
    Review Summary:

    Royal Panda has introduced its sportsbook relatively recently and has made an impressive entrance into the market. With a great start and a way to go, Royal Panda really is one to look out for.

    Bonus Review:
    4.0
    Bookie Review:
    4.0
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The Best Bookmakers – Our Requirements

It takes a lot of work and research to come to the overall decision of who is the best online bookmaker. It isn’t just a case of who gives the biggest and best free bet bonuses, it’s so much more. Here are exactly what requirements we have decided make the ultimate online bookmaker:

Best Bookmakers:
  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Security

    Not many punters look into the licensing and security of the online bookmaker of choice, which is a mistake to make.

    It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit.

    We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    Also, what are the withdrawal limits? The higher the better – if there are any at all.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.

  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Security

    Not many punters look into the licensing and security of the online bookmaker of choice, which is a mistake to make.

    It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit.

    We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    Also, what are the withdrawal limits? The higher the better – if there are any at all.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.

See all top betting sites & reviews

Betting Online

Here at BettingOnline we want to guide you towards the very best online bookmakers. When choosing your online bookie, it is important to make sure you are picking the right one for you. To help you, we have reviewed some of the best bookmakers out there, so you can be sure that they are completely safe and above board. We will also help you find the best bookmakers for sportsbetting bonuses; the best for customer service; the best for odds and markets and the best for overall user experience. From the very oldest and most established sportsbooks, such as William Hill and Ladbrokes, to the newer offerings, such as BetHard and Guts, we check them all out.

Best Betting Sites in the UK for 2019

One of the most important things for any bettor to know is where you should actually be placing your bets. Every bookmaker has it's pros and cons. If you look at each bookmaker, they all have strengths and weaknesses. Here at BettingOnline, we have taken it upon ourselves to help you find out what online bookie best suits your need. In our updated 2019 bookmaker reviews, we have compared all the different aspects of the sites to makes sure you get the best. most up-to-date and verified information so that you can make your best choice.

Anyone who has looked for a new online bookie will see how many there are available; some are great, some are good - and some are just downright shocking. Making a bet always has an element of risk; however, that risk shouldn't be whether you have chosen a decent bookmaker. That's the element of risk that we want to take away right now. We have looked through the very best bookmakers; we have checked out every aspect of the bookmakers - from their markets, their prices, banking options, mobile product, withdrawals and more, to make sure you get the best experience for your needs.

How to Find the Best Betting Sites

As a punter, you will have different needs and different areas that you need to be top class. If you are a football bettor, then it will be very important that you can get the best odds and prices for football games - specifically on the football markets you bet on. However, it's also important that there are a wide number of markets available for more variety. After all, it isn't just a case of checking out who has the most markets, but also who does the best in each market. You want to be able to bet on markets other than winner. You should be able to bet on handicaps; BTTS; Over/Under; number of cards; number of corners; injuries and more. The better sites will even have ways where you can choose your own bets and create your own markets.

If you are someone that bets on the move, then it will be important that your bookie has a good mobile feature - whether it be an app, or simply that is works well when opened in a browser. The site needs to be well-designed, easy to navigate and perfectly formatted for any mobile screen. It also needs to be as easy to log-in, bank, bet and get promotions as well. It's a fact that mobile betting is taking over in popularity from desktop betting. As such, this is becoming an increasingly important area that all bookies need to concentrate on.

The biggest area of concern that applies to everyone is the banking and withdrawals. No matter what you bet on - and no matter how you bet - you want to be able to deposit, and more importantly withdraw your money quickly and efficiently - preferably with no fees attached.

The Best Bookmakers Promotions

With so many bookmakers on the block, one way to get punters is by offering good promotions. Obviously, the one that gets the bettors through the door is the welcome bonus. As such, it needs to be eye-catching and appealing. However, to bettors that are new to the scene, it's sometimes easy to be sucked into the size of a bonus without looking at the actual terms and conditions attached. There are several different types of welcome bonuses you will find.

The most common of the sports betting bonuses is the free bet. Some bookies offer up to £30 in free bets when you deposit a minimum of £10; other bookies offer free match bets, which could be up to £50. Here, you simply make your deposit and make your first bet, and the bookmaker will match your bets. Other welcome bonuses include deposit bonuses - where you make your first deposit and the bookie matches it. This can be up to £100 on some sites. Bookies also offer risk free bets, money back bets and more. There are all sorts on offer depending on what you want. However, what people often fail to look at is the terms and conditions that are attached. The bonus needs to be attainable. There can't be extraordinarily high wagering requirements attached or limitations which make it unusable.

You should also look at other bonuses and promotions available on the site. The very best bookmakers offer a variety of lifetime promotions that you can take advantage of throughout your time at the bookies. There could be best odds guaranteed, acca insurances, special odds and more.

Recommended Booking Sites

Many of the top recommended booking sites offer all of the above, but also offer the most competitive odds and prices in the top sports. It is impossible to be the most competitive in all different odds, but you need to choose a bookie that offers the best odds in the sports you bet on. You will find that most bookmakers have their specialty. Some choose to offer the best odds in horse racing; others might choose to offer the best odds in football; however, some choose to make their specialty sports the lesser known sports. However, you need to make sure that the bookmaker you choose doesn't offer fantastic odds in one thing and then relatively bad odds elsewhere. If you are a bettor that likes to bet on several different sports, then make sure you get an all rounder - and make sure you sign up to more than one bookie. If you have a couple of accounts from different top bookmakers, then you take advantage of the best odds on each site.

The very best bookmakers need to appeal to all punters - and that means offering the best odds in everything. We help you to find the best odds by looking at the bookies with the best available odds on offer - no matter what you're looking to bet on.

Online Bookmakers Easy to Use

Aside from what you can get out of it - including the promos, bonuses, odds and markets, the best bookmakers go that little bit further. When you put your faith - and money in a bookmaker, you need to make sure it's worth it. That's why we look at these other areas of the site:

The security of the site is very important. It's not something many customers look at, which s why we do. Not knowing how safe and secure a site is is a huge mistake. You need to make sure that it is completely secure - and has the latest firewall protections. You also need to make sure that it is fully compliant, regulated and legal in the country that you are betting from. If it isn't licensed in that country, then you might find yourself in trouble if something goes wrong.

Another area to look at is the customer service. There might well be a time when something doesn't happen quite as you want it to. You might be experiencing troubles with your payouts, your promotions / bonuses, or even trouble with your account. As such, you need to be able to contact the customer service agents. The best customer service agents are readily available by a means of methods - preferably live chat and / or telephone. Also, 24 hour service is also good - the more helpful and readily available they are, the better. It's also good if the help is available in different languages. No matter what bookie you choose, you might run into troubles. However, good customer service makes up for shortcomings in other areas.

Finally, the best bookmaker offers a great overall user experience. It needs to be easy to navigate; attractive; offer good service and if possible - a great live in-play betting service always helps. We like to see bookmakers that are technologically advanced and make your overall betting experience easy and fun.

The very best bookmakers in 2019 offer something for everyone - lots of markets, great odds, generous promotions and a top experience. Here at BettingOnline bookmaker comparison, we look at all areas and have rated the bookies as such, so you can choose the best bookie for you.