Betting Online UK | Best Online Betting sites, Offers & Bonuses in UK

Betting Online UK – Best Offers & Deals from the Top UK Betting Sites

Welcome to, home to all things online betting, casino and bingo! We pride ourselves on delivering high-quality content and reviews of the best gambling sites in the UK. The team at is on hand to give you the best recommendations for every category you could imagine, helping you make informed decisions and get the best experience gambling online that you possibly can. 

Our Top Picks for July 2024

18+ Gambling Can Be Addictive. Please Play Responsibly. Registration Required. BeGambleAware GamStop Gambling Commission 

Our Top Picks for Online Casino in July 2024

Our Top Picks for Sports Betting in July 2024

  • Betano UK – Best for User Experience and Mobile App
  • Betfred – Best for Retail Presence and Promotions
  • BetVictor – Best for Competitive odds and Horse Racing
  • Fitzdares – Best for Personalised Service and High-stakes Betting
  • talkSPORT BET – Best for Sports-themed betting and casino games
  • William Hill – Best for Comprehensive Sports Coverage and Market Variety
  • Planetsportbet – Best for Sports News Integration and Niche Sports
  • Tote – Best for Pool Betting and Horse Racing
  • Parimatch – Best for eSports and International Sports Coverage
  • bet365 – Best for Live Streaming and In-play Betting
  • 10bet – Best for Football Betting and High Betting Limits
  • Copybet – Best for Social Betting and Copying Bets
  • Betway – Best for eSports and Promotions
  • Netbet – Best for Diverse game selection and sports betting integration.

Full Guide to Gambling Online in the UK

The online gambling landscape in the UK has changed quite significantly over the years, and now, with their being a huge range of online options available to suit all your betting needs, you can easily enjoy the best parts of high-street betting shops and land-based casinos from the comfort of your own home or wherever you are! 

Since the establishment of the United Kingdom Gambling Commission (UKGC) in 2005, the online gambling industry in the UK has become a fast-paced, vibrant space offering sports betting markets, online casino games, online slots, and other games like poker, roulette, blackjack, bingo and lottery to an audience of millions of people! 

By law, online betting sites and casinos in the UK must obtain a license from the UKGC to operate legally in the country. To ensure that all players are safe and their data is secure, online gambling sites must adhere to strict regulations set out by the government; otherwise, the casino will be forced to close. 

More recently, however, online gambling has taken a bit of a turn towards mobile devices, with a huge majority of people opting to use their mobile phones or tablets for online gambling, as opposed to desktops or laptops. Nowadays, it is an operator’s top priority to optimise their sites for mobile! 

Finally, It is important to note that if you want to gamble online in the UK, you must be 18 or over and you must follow the terms and conditions set out by your chosen site! 

How to Sign Up to an Online Gambling Site

Our experts have reviewed hundreds and hundreds of online casinos and sportsbooks, and can easily sign up to a new online gambling site in a matter of minutes. Here’s a step-by-step guide on how to sign up yourself:

  • Choose one of our recommended sites above and click the ‘Sign Up’ button. 
  • Head over to the gambling site’s welcome bonus page and click the ‘Sign Up’ or ‘Register’ button. 
  • Fill out the electronic form that you are presented with with your personal information. You may be asked to provide information like your full name, email address, date of birth, address and phone number. At this point you will need to choose how you want to verify your account – typically by email or text.
  • Ensure that you have read the terms and conditions so that you understand what is required of you in order to claim the welcome bonus. It is important that you pay attention to the T&Cs to avoid any disappointments. 
  • Verify your account through your chosen method (either email or text). 
  • Add any payment methods to your account. Your chosen casino or sportsbook will let you know which payment methods you can use. Check to see whether the welcome bonus has any payment method exclusions. 
  • Claim your welcome bonus and start playing

How We Rate Betting and Casino Sites

The team of experts at, who we will introduce you to later, take care when reviewing online gambling sites in the UK. They follow a multi-step process and check for many criteria before recommending a brand to you. Want to know more about how they do it? Keep reading to find out. 

Security, Licensing and Reputation

The first port of call is to check whether an online casino or betting site has taken the necessary steps to obtain a license from the United Kingdom Gambling Commission (UKGC). Without this license, the site is not legal, so we cannot recommend it! Our experts check this first before checking anything else, as it is arguably the most important thing to look out for. It is important to note that the UKGC is not the only legitimate licensing authority for UK casinos to operate; any sites with licenses from the Malta Gaming Authority (MGA) or the Kahnawake Gaming Commission (KGC) are also valid. 

We also like to test whether a casino or betting site has implemented safety measures to keep their customers safe, such as SSL encryption to ensure that any data transferred from the player to the casino is protected. Finally, it is also extremely important that casino sites, particularly, are independently verified for fairness by organisations such as eCOGRA, otherwise, you could fall victim to a scam.  

Game Selection

Whilst many other review sites like to focus on the number of games a casino site offers, or the number of sports betting markets available at an online sportsbook, the team at believe that the variety of games is more important! We aren’t always impressed with a casino offering hundreds of titles when they are all the same game type. We like to see a range of table games, online slots, progressive jackpot games, poker, bingo, lottery and even free-play or demo games. In our opinion, this is the mark of a good online casino. 

Software Providers

Our experts’ next step in the review process is to look at software providers. The best online casinos, in particular, will ensure the games they offer are from the industry’s leading software providers. Some top names include Netent, Microgaming, and Evolution Gaming, so if we see those, we can tell the games on offer will be high-quality. These software providers are renowned for their top-notch graphics, animations and sound, further enhancing your casino experience. 

Bonuses and Promotions

We have never met a person who doesn’t love a casino bonus or sports betting promotion! They are, arguably, the most important aspect in determining a site’s quality and how seriously they take their customer satisfaction. With welcome bonuses being a gateway into the gambling site, you want to be impressed with what’s on offer! But, don’t be fooled by a generous welcome offer without checking up on the existing customer promotions. The last thing you want is to sign up for an online casino or sportsbook and be disappointed with what’s in store for existing customers. 

We also think it’s worth checking out the terms and conditions! We understand that it’s a boring job, but it is totally necessary to make sure you are fully aware of what is required to receive your winnings. Our top tips include checking for wagering requirements, deposit limits, payment method exclusions and expiry dates to avoid any disappointments. 

Loyalty Programs

The team at is happy to see loyalty programs at online casinos and sportsbooks. It can be reassuring to know that loyal customers are rewarded with perks, added features, and exclusive discounts. Some loyalty programs are split into tiers, so we like to investigate what’s available at each tier as another ranking criterion. 

Payment Methods

Realistically, you will not have a positive experience at an online gambling site if you’re unhappy with the payment methods. You want to ensure that your chosen site accepts payments and withdrawals from brands you know and love. Other things to consider include, the speed of deposits and withdrawals, how easy it is to make a deposit and a reasonable Return to Player (RTP) rate. We love to see casinos and sportsbooks with RTPs of more than 96%. 

Customer Service

Another feature of an online gambling site that we feel is paramount is its customer service offering. If you run into a problem at an online casino or sportsbook, you must have access to help whenever needed. We like to ensure that a site has at least three of the four main channels available 24 hours a day, 7 days a week. These channels include phone numbers, email, live chat and FAQs. We cannot recommend an online gambling site that doesn’t care for its customers, especially when they want to resolve an issue. 

Mobile Compatibility

As we mentioned earlier, there has been an astronomical increase in the number of mobile casino and sportsbook users, so it is now more important than ever to ensure that a site is mobile-compatible. Whilst we do prefer to see that a casino or sportsbook has its own dedicated mobile app, we don’t feel it is a deal breaker. As long as the website is fully compatible with mobile devices, offers the same great service as on desktop and runs smoothly without any glitches or buffering, we are happy to recommend it! 


Finally, we like to do some external research into a gambling site before we recommend it to you, and this research comes in the form of checking out real customer reviews. Whilst it is important to look at real customer reviews objectively, we find that they can give you a real insight into the experience you are likely to have at the site. If you see something that another individual has experienced that you don’t agree with, try another one of our recommended sites! Some reviews can be misleading, so we recommend reading them cautiously. 

Meet the Team at

Lauren Lister – Expert in Online Casino and Bingo 

Lauren Lister is a recognised authority in the realm of online casinos and bingo, with extensive expertise that has positioned her as a leading figure in the industry. Her in-depth knowledge spans the intricacies of online gaming platforms, player behaviour, and regulatory frameworks, making her insights invaluable to players and operators. Lauren’s comprehensive understanding of game mechanics, promotional strategies, and market trends has enhanced the gaming experience for countless enthusiasts and driven innovation and best practices within the sector. 


Michael Ifftner – Expert in Sports Betting Sites 

Michael Ifftner is a distinguished expert in the field of sports betting sites, renowned for his deep understanding and analytical prowess within the industry. With a wealth of knowledge covering the operational aspects, betting strategies, and technological advancements of sports betting platforms, Michael has become a go-to resource for both bettors and industry professionals. His expertise extends to evaluating site reliability, user experience, and the intricacies of betting odds, providing critical insights that enhance decision-making for enthusiasts and stakeholders alike.


Danny Lunness – Expert in Online Gambling Sites

Danny Lunness is a highly esteemed expert in the domain of online gambling sites, renowned for his comprehensive expertise and analytical acumen. His extensive knowledge encompasses the operational dynamics, user engagement strategies, and regulatory landscapes of online gambling platforms, making him a pivotal figure in the industry. Danny’s proficiency in evaluating site security, game variety, and user experience has provided invaluable insights to both players and operators, fostering a safer and more enjoyable gaming environment.


Sarah Lunness – Dedicated Fact Checker

Sarah Lunness is a highly skilled fact-checker for online gambling recommendation sites, renowned for her meticulous attention to detail and commitment to accuracy. With a keen eye for verifying information, Sarah ensures that every recommendation is based on reliable, up-to-date data, enhancing the credibility and trustworthiness of the platforms she works with. Her expertise spans the thorough evaluation of site claims, promotional offers, and game fairness, ensuring users receive honest and transparent information. 


Always Gamble Responsibly

The team at take responsible gambling seriously! One of their top priorities is to make sure that the online casinos and sportsbooks that they recommend also take responsible gambling seriously and implement solid protocols to protect players. When it comes to problem gambling in the UK, we are not advisors but we can help point you in the right direction, so that you can get help from professionals. Follow the links below to get more information:

Check out some of the following tips to help you stay safe and to keep online gambling fun:

  • Set a budget and stick to it – This is an easy way to maintain the fun at online casinos and sportsbooks. Set a budget and if you reach it, stop.
  • Don’t chase any losses – It is never worth chasing your losses. If you’re on a losing streak, step back and try something new. 
  • Take regular breaks – Make sure that you’re taking regular breaks from using online casinos and sportsbooks. 
  • Keep up to date with odds – Being aware of the odds is a smart way to stay on top of your online gambling and can help you know when to stop.
  • Seek help if you are developing a problem – If you do find yourself feeling out of control, use one of the above resources to seek professional help. 


FAQ Homepage

  • Is online gambling legal in the UK?

    Gambling online has been legal in the UK now for many years. Since the introduction of the United Kingdom Gambling Commission, online casinos and sports betting sites must obtain a license to operate legally in the country.
  • What is the best online casino?

    The best online casino, in our expert’s opinion, is Jackpot City UK. This site impressed our experts with its generous welcome bonus, range of games and mobile compatibility. Click the link above to give it a try!
  • What is the best betting site?

    The expert team at are huge fans of Betano UK! The range of sports markets available is unbeatable and you can see how much effort they have put into making sure their customers are satisfied! Click the link above to head over to the site now!
  • How do I know a casino is safe?

    There are plenty of tips and tricks for knowing a casino is safe before signing up, such as, licensing, game selection, payment methods and security protocols. We have outlined some criteria to look out for in our full guide above.
  • How do I register for an online gambling site?

    Signing up for a new online gambling site is simple! Click the link of your chosen casino or sportsbook above and fill out your details. We have put together a full guide for registering to an online gambling site above.