Online Sports Betting UK – Best Football Betting sites -

Online Sports Betting UK – Best Football Betting sites

Betting Online UK – Best Offers & Deals from the Top UK Betting Sites

Football is one of the most popular sports up and down the country, whether it’s playing, watching, or betting. With many bookmakers making football the main focus, there are so many sites to choose from, and we are here to help! To learn more about the best football betting sites UK, the offers available, how we decided the rankings and more, continue reading below. Take a look at our EURO 2024 betting offers.

  1. William Hill – Bet £10 Get £30 in Free Bets 
  2. Betfred – Bet £10 Get £50 in Free bets 
  3. BetVictor – Bet £10 get £45 in Free Bets 
  4. Copybet – Bet £10 Get £50 in Free Bets
  5. BetMGM – Bet £10 Get £40 in Free Bets
  6. Sky Bet – Place A Bet & Get £30 Free Bet
  7. Betway – Get £10 in Free Bets 
  8. Fitzdares – Bet £50 & Get £25 in Free Bets 
  9. 10bet – 50% Up To £50 
  10.  Bet365 – Bet £10 Get £30 in Free Bets

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStopGambling Commission 

Top 10 Football Betting Sites Reviewed

1. William Hill 

Expert Rating: 4.9/5

William Hill is at the top of our list of the best football betting sites UK. The long-standing brand has a great reputation in the industry, especially when it comes to football. It has a fantastic user-friendly platform that provides a sense of experience, trust and reliability. It is full of some of the best odds on the market and frequently challenges its competitors in most areas. The customer support team has a good reputation, too, where, despite some reports of slow resolution times, the outcomes and experience throughout are friendly and professional. 

Pros Cons
Well-established, experienced and long-standing brand.Existing customer offers may not be as competitive. 
Good customer support team on hand.Support resolutions are reported to be slow sometimes.
Competitive odds across all football markets.
Excellent range of betting types available.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

2. Betfred

Expert Rating: 4.9/5

A prominent name in football betting is up next. Betfred, renowned for its diverse range of markets, competitive odds, and user-friendly interface, is another with a long-standing presence in the industry that exuberates trust and reliability. It accepts a range of payment methods, so users know their transactions are safe and secure. However, it occasionally has some reports of long payout delays when withdrawing winnings. Despite this, it remains one of the most popular football betting destinations across the UK, with lots of offers and a comprehensive site full of great features. Sign up today to find out more!

Pros Cons
A recognised name in the industry.Payouts can be delayed.
Great user-friendly interface. Offers are not hugely competitive.
Accepts a variety of different payment methods.
Trustworthy and reliable brand.

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

3. BetVictor

Expert Rating: 4.8/5 

BetVictor stands as one of the UK’s most established football betting platforms, offering an exceptional user experience on its website for new and existing customers. An eye-catching, easy-to-navigate platform full of fabulous features from some exciting offers, exclusive odds, and a live streaming service that is one of the most highly rated on the market. We did notice that there is not currently any customer reward/loyalty programme available which is a benefit that could be added in the future to cement further BetVictor’s standing in the best football betting sites rankings.

Pros Cons
One of the most established football betting sites in the country.No loyalty/rewards programme for returning customers.
Exciting offers are available for new and existing customers.Country restrictions.
Live streaming is available.
Lots of betting markets.

18+ New customers only. Opt in and bet £10 within 7 days of registration. Get £45 in Free Bets. Bonuses expire in 7 days. Debit Card/Apple Pay payments only. T&Cs Apply, See below. | Please gamble responsibly

4. Copybet

Expert Rating: 4.7/5

Number 4 is Copybet, a popular football betting site with an eye-catching website and mobile app. Its exclusive tipster feature sets this online football betting site apart from the others. Players can copy or use tips from experienced bettors at the site when placing their own for valuable insights and inspiration. While a really great feature, it is important punters do not rely on them to win and only wager what they can afford. Copybet has a simple and user-friendly platform to navigate, with football featured as the first sport to select from the homepage, meaning everything is smooth and seamless, from making your selections to placing your bet.

Pros Cons
Visually pleasing website and app.Tipster feature can be misleading to those new to the industry.
Exclusive tipster feature.More live betting options.
Easy to navigate platform.
Various football odds.

BET 10 GET 50 offer is available only for customers who signed up on 01.02.2024 or later. The qualifying bet should be a single bet, start at £10, and have 1.9 or greater odds. Each free bet last for 7 days. Offer stands for verified UK clients. No Cash-Out. Max Payout – £500. 

5. BetMGM

Expert Rating: 4.8/5

Home to some of the most comprehensive sports betting features, BetMGM sits fifth in our ranking of the best football betting sites. Although still a relatively new brand to the UK audience, it is receiving recognition for offering some of the most competitive odds across the football leagues and one of the most in-depth betting markets. However, there is more waiting on the site than on others for customers it can become confusing and difficult to locate exactly what you want. However, with a little simplification, this football betting giant can be up there with the biggest and best names in the UK.

Pros Cons
A huge range of betting types is available to customers.Still a relatively new bookmaker to much of the UK.
Plethora of football betting markets.The site can be cluttered and busy, making it difficult to locate what you want.
24/7 customer support
Regular offers and promotions.

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ 

6. Sky Bet 

Expert Rating: 4.7/5

Sky Bet is a household name when it comes to football betting sites. With various ambassadors from the beautiful game promoting everything it has to offer, it really is one of the best places to be. Full of fantastic football betting markets, offers and deals, new and existing customers can benefit throughout the season no matter the team or competition. The bookmaker focuses more on its new customers than its existing ones with offers, as these are limited when you return to play compared to similar sites. However, it is still a fantastic resource and a top choice for football betting.

Pros Cons
A household name for football betting.Existing customer promotions are limited.
In-depth betting markets.Interface can appear unorganised.
Exciting new customer offer.
A mobile app is available.


7. Betway  

Expert Rating: 4.8/5

Another experienced football betting site is Betway, home to an exciting range of different markets, competitions, leagues, and more. It is a popular pick among football bettors thanks to its competitive and consistent odds and its extensive blog, which is updated daily with the latest tips called Betway Insider. To add to its features, it provides live streaming of matches, too. However, this is very basic. However, it is a way for customers to use the site’s live betting features and watch all in one place.

Pros Cons
Consistently, competitive odds.Live streaming service is very basic.
Lots of exciting offers.Customer support is limited and mostly automated.
Betway Insider daily blog for tips.
Experienced sports betting brand.

*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Bet The Responsible Way. Full Terms apply

8. Fitzdares 

Expert Rating: 4.7/5

Offering a high-end football betting experience on a well-organised, slick platform is Fitzdares. Sitting at number 8 in our top 10 list, the site has lots of competitive odds and a wide range of football betting markets, ensuring that there is something for everyone. Despite this, it is a very basic-looking site lacking ongoing promotions for its existing customers. However, if you look past this, its consistently high standards across its odds and new customer offers are enough to continue appealing to bettors.

Pros Cons
Valuable odds.The site is very basic.
A slick platform that operates smoothly.Ongoing promotions for existing customers are limited.
Lots of football betting markets.
Competitive welcome bonus.

New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Golf and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

9. 10Bet

Expert Rating: 4.7/5 

10bet offers a solid platform for football betting enthusiasts, featuring a wide range of markets and competitive odds. Its user-friendly interface and range of offers play a big part in attracting new customers while maintaining existing ones, however, while there is a good selection available, the offers at 10bet have been deemed some of the least competitive on the market. Apart from this, it is one of the highly-rated football betting sites available on both desktop and mobile devices, offering the same great experience and ensuring convenient access for users on the go without missing out on any of its features. 

Pros Cons
Wide range of markets.Existing customer offers could be improved.
Highly recommended by users.Customer support options are sometimes unreliable.
Compatible with mobile devices.
Good user experience.

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

10. bet365 

Expert Rating: 4.8/5

Completing the list of the best football betting sites is bet365, a powerhouse in the world of football betting. Recognised globally as well as in the UK for its vast array of markets, competitive odds, and user-friendly interface, with live streaming options for numerous matches, it offers a top immersive experience for its customers. It has been reported by some users that there are occasional restrictions on some markets and betting types however, it will always be home to one of the best football betting sites UK.

Pros Cons
Reputable and recognised bookmaker.Market and betting restrictions can be put in place.
Excellent immersive experience.Offers can be limited once registered.
A wide array of betting markets.
Live streaming is available.

T&Cs – Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

How Do We Choose The Best Football Betting Sites? 

When it comes to choosing the best football betting sites in the country, a site must meet some key criteria to make it into the top 10. We have looked at these in more detail below.

Ease Of Use

The first feature taken into consideration is how easy a football betting site is to use. A well-laid-out site that allows users to find what they are looking for quickly and easily will help it be one of the best. Relevant information can be placed into categories so only what a customer selects will be shown to prevent too much from being all in one place.

Mobile Compatability 

With the rise in technology, which is now making smartphones one of the most popular ways to bet, it is vital that football betting sites are compatible with mobiles. Whether customers access the site via the mobile browser or download a dedicated app to their devices, both ways need to be fully functional and compatible.

Range Of Payment Options 

Another key feature of all the best football betting sites is that each accepts a variety of different payment methods. These must be recognised methods that customers are familiar with so they will feel assured their transactions are safe and secure at a site. The best online football betting sites will accept Visa, Mastercard, PayPal, Paysafecard, Skrill, Apple Pay, and more. 

Live Streaming

A much sought-after feature by keen football bettors and fans, even more so now, is that online football betting sites offer live-streamed matches. This key feature will often determine whether customers register at a site, as it means customers can place their bets and watch the game all in one place. This also provides an enhanced experience for live betting at a site, as bets can be amended, cashed out, and placed in accordance with the live action.

Competitive Odds

A site must have competitive odds next to its closest competitor brands if it wants to continue to attract new sign-ups and retain its existing customers. Offering limited-time odds, exclusive chances to claim better odds or features such as best odds guaranteed and price match promises so that customers know they will not find better going elsewhere are important in a top football betting site.

Football Betting Offers

Many different types of football betting offers are available at the best sites. You can wager on the full-time result of a match, the total goals, or place an accumulator bet across a weekend of action. Read below to learn more about the most popular football betting offers.

Both teams To Score (BTTS) 

Placing a bet on both teams to score is when customers are predicting that both sides playing will get on the scoresheet. As opposed to predicting the result of the match, this involves wagering on each team to score no matter how many goals or what the final score is; you only need at least one from each side to win your bet. This is a frequently claimed offer at the top football betting sites. 

Full-Time Result 

A popular bet when betting on football is predicting the full-time result of a match. Whether you are a new or experienced bettor, this bet is really easy and simple to place. To get involved and place a bet on the full-time results, just correctly guess what the score will be at full-time. If your prediction is correct, you will win your bet!

Total Goals (Over/Under) 

Total Goal wagers are when customers try to predict the total number of goals scored in a certain match, often opting for over/under bets at football betting sites. Irrespective of the scorer or team, accurately guess the total goals by the end of the game to win! An example of this type of bet could be wagering on there to be over 2.5 goals in a game where 3 or more are scored, resulting in your bet winning.


Placing an accumulator bet at these football betting sites involves combining various single bets into one bigger bet. Also referred to as an ‘acca’, to win your acca bet, each selection involved must win, too. It is a widely used bet at football betting sites because it allows bets to be placed across multiple days. If the games you wish to wager on are on Friday evening, Saturday, Sunday, and Monday, accumulator bets will run until the final match featured has finished. 

What Are The Best Football Competitions To Bet On?  

There are so many popular leagues, competitions and tournaments worldwide when it comes to football. Whether it’s a domestic league, The World Cup or European Tournaments, all are available at the best football betting sites. We have looked into the most common competitions below. 

International Tournaments  

International tournaments such as the World Cup and European Championships attract a big audience to football betting sites. Whether it is new customers looking for a one-off bet, backing an underdog or looking for a place to stream the games, these are some of the bookmaker’s busiest summers when it is a Euros and World Cup year.

Premier League

The Premier League is one of the most popular domestic leagues at football betting sites, where most of their money is made and spent. Most bookmakers focus on providing the best odds, offers, and features for customers in the Premier League, in particular, due to its popularity, unpredictability, and live streaming capabilities.

La Liga 

La Liga is another popular league at football betting sites with many users following the top teams in Spain alongside others. Wager on potential league champions, relegation sides, managers set to come in, leave, and so much more. 


The top league in Germany also attracts many keen football bettors, which is why the best football betting sites all include it. It is often offered via a betting site’s live stream, which allows customers to benefit from the live betting features and watch all the action in one place. Customers can wager on all of the same markets, players, goals, and more.

Serie A 

The best football betting sites will also offer a strong range of Serie A markets to customers across the country. Keep up to date with the action, latest scores, goals, and more while claiming competitive odds and even watching games live via the live streaming service. 

UEFA Champions League, Europa League, Conference League 

The European club competitions are also very popular among keen football bettors at football betting sites, with the top Premier League sides in action across the three competitions. Another key area of focus for bookmakers is that these are great opportunities to wager on the overall winner of each competition right from the start, alongside many other markets.

Can You Livestream Football On Betting Sites?

The short answer is yes. Customers at the best football sites can livestream matches exclusively when signed into their accounts. This means that betting and watching can all be done in one place, enjoying the game live while placing or amending your bets. Users who wish to benefit from a football site’s live stream are often required to have an active account and be logged in. A qualifying wager may also be required, with specific details provided on the site.


What Does BTTS Mean In Football Betting?

In football betting, BTTS stands for Both Teams To Score. Bettors can wager on both teams scoring at least one goal each, and if they do, the bet will win.

How Does Football Betting Work? 

To get involved with football betting, head to any of the sites included in this article, sign up and head to the match you wish to bet on. Wait for the end of a match to see if you have won your bet, whether you have placed a total goals bet, full-time result or BTTS.

What Does Each Way Mean In Football Betting?

Placing an each-way football bet involves wagering on a team to win or lose, covering both results so you have a better chance of winning! 

What To Do If You Have A Gambling Problem

We understand that gambling can be fun, but it is always important to gamble responsibly. If you are struggling with a gambling problem, please do not hesitate to ask for help. There are people who can help you get on the road to recovery. Below, we have listed some helpful resources to help aid you on the road to recovery. 


About Betting Online

Betting Online was established in 2018 to make life easier for punters & gamblers. We will provide you with everything you need to make your online betting experience as pleasant as possible. Apart from comparing betting sites, Betting Online will also supply you with offers & information such as:


Getting the best site for the job

It is very important when you decide to bet online, that you choose the right betting site. Obviously, there are certain things that will attract your attention initially – like a great free bet offer, or an impressive looking welcome offer.

We highly recommend checking out for the latest free bets and sign-up offers.

However, there are more things to take into consideration. In our reviews, we look at every area of the site, to make sure that you pick a betting site that is perfect for you.

Further down this page you will find following info:

How we compare & review betting sites

Here at Betting Online, we measure each of our UK betting sites on certain criteria and whether or not they deliver in these key areas. We then give them each of the site’s reviews and a rating out of five. Each review is meticulously written, so you know you’re reading about the best betting sites the UK has to offer.

Our reviews go in-depth, covering topics like betting promotions, free bets, special offers, mobile apps, deposit & withdrawal methods, how to get started, sports betting markets, bet wagering requirements, odds & odds formats on offer, and free bet terms and conditions.

Below we’ll go into detail about each of the criteria on which we measure our reviewed sites.

The areas we focus on are:

  • License & Regulation
  • Safety & Privacy
  • The Sign-up Offer
  • Special Promotions & Free Bets
  • The Loyalty Program
  • Markets & Odds
  • Design & User Experience
  • Mobile Usability – Betting on the go!
  • Banking Options
  • Live Sports Coverage
  • In-Play Betting & Cashout

Licensed & regulated by the UK Gambling Commission

It goes without saying that an online betting site needs to be registered with, regulated, and licensed by a gambling or gaming commission. This process ensures you will be able to pursue legal action in the event the site does not deliver on its promises or fails to pay out your winnings.

We check up on each site’s licensing and ensure it is legal and licensed within the UK, so when you’re dealing with one of our top sites you know you’re dealing with a legitimate site that has a good reason to keep its promises to you and act within the law. In the UK this means a license from the UK Gambling Commission.

All betting sites that we have on our site have been licensed by the UK Gambling Commission. Furthermore, many are linked to responsible gambling sites such as Gamblers Anonymous, GamCare and GambleAware. Finally, we like to see a site is linked to IBAS – which is an independent betting adjudication service – which means that you will have a third party intervening in any disputes.

Safety & privacy

Secure payments and site encryption are so important these days because of the threat of hackers. No one wants their personal information stolen and used for fraudulent activities or their bank accounts drained. We check each site for these factors and let you know if an internet site isn’t doing its best to protect you.

Similar to a site’s security, a website should also not be providing your personal, contact, or shopping/betting habits and details to any third parties. The privacy policy can easily be found in the terms and conditions section of each operator.

We’ve taken that step for you, finding out the privacy policy of each site and counting that within our rating of the website.

The sign-up offer

Sign-up offers are an expected feature when you register a new account with any online betting site. Top-rated online bookies should always offer the best welcome deals – from 100% matched bonuses, to deposit free bonuses, to free bets, and everything else in-between.

We cover everything you need to know about each betting sites welcome offer in our reviews. We go into detail regarding the terms and conditions, bet wagering requirements, free bet value, and minimum deposit/bet values.

Other special promotions & free bets

The competition between online betting sites is intense. This fierce competition between sites means that each-and-every one of them must offer amazing betting promotions to stay on top and one-up each other.

Thanks to this, there is no shortage of sports betting sites offering amazing promotions and free bets. We cover each site’s special offers. Plus, we don’t just go over the offers, we also detail the terms and conditions. Because, you know, excessive bet wagering requirements can really suck the joy out of a free bet.

The loyalty program

Bringing new customers in is one thing; looking after existing customers is something else. It’s all good and wonderful for online betting websites to have great welcome bonuses and special offers. If an online betting site falls short in the loyalty rewards program department, then those new members will go to another operator.

Our reviews go over the loyalty program, so you get a clear idea of what wagering with each of our reviewed sports betting sites would be like long-term.

Markets & odds

No site should limit you on what type of bet you can make, which sports, events, or matches there are to bet on or give you consistently poor odds for all of your bets. Our top-rated betting sites deliver everything you need in the odds, betting, and sports market departments.

We measure each bookie on it’s betting markets and odds. Then we give you the low down in our sports betting sites reviews. You know you’re always betting with the best, and never waste your time registering with a site with limited prospects. Visit Odds and game statistics are updated on a regular basis, providing correct information.

Design & user experience

An online betting site is nothing if it’s not aesthetically pleasing. With all the advancements made in technology and graphics in the last few decades, there really is no excuse for a site to look like it’s straight from the 90s. Taking this into account, we make sure our top-rated sites look great and are legit.

On top of that you want to easily navigate yourself through the site. There is no fun trying to bet on a site where you can’t understand where the promotions are, how to place a bet, or how to navigate to the help or FAQ sections to find out. Sports betting shouldn’t be confusing. Our top-rated sites all have intuitive interfaces.

Mobile betting apps

As mentioned before, mobile betting is becoming more and more popular. More and more betting sites are evolving to offer the best mobile user-friendly experience possible for their customers.

Mobile betting isn’t just a trend. As smartphones become more advanced, more people will turn to mobile betting in the future.

Whether it’s a mobile-optimized site or a mobile app for iOS or Android, we’ll let you know which sites offer the best betting apps on the respective app stores. We also cover whether or not all the same website options, sports, odds, promos, and betting markets are available on the mobile site and app.

Deposit & withdrawal methods

Whether you’re a PayPal person, a dedicated credit card user, prefer a prepaid card, someone who loves cryptocurrency or are a quick online banking login kind of person, the betting site you wager with should have the perfect payment method for you.

We cover each site’s payment options for deposits and withdrawals and extra payment details like the currencies accepted, fees, minimum and maximum deposit and withdrawal limits, and wait time for transactions for the site.

At Betting Online we have even taken it one step further; we have rated each and every betting site based on the most popular deposit & withdrawal methods like PayPal, Neteller, Skrill, Visa and Mastercard.

Here you can find a list of all valid deposit & withdrawal methods.

Live coverage & live streaming options

If you enjoy sports, then betting with an online sportsbook which gives you access to all the matches, events, and tournaments you bet on via its site is a real plus. That way, you can keep up with the event from your mobile, PC, or tablet.

Offering sports coverage can really draw in foreign bettors who might not have access to watch certain matches or games unless they buy an online pass or set up satellite TV, at great cost to them. Sites that offer sports coverage and live streaming show that they really care about their customers.

We factor in each site’s sports coverage & live streaming in our reviews, so you know for certain if a site offers everything you need in the sports coverage department.

Bet in-play & cashout

There’s something even better than sports coverage for those who love to watch and bet on sports. In-play betting. In-play betting allows you to place bets while you’re watching the match.

How exciting! Another great feature of a site is a quick cash-out option, whereby you can withdraw your bet during in-play in case anything goes unexpectedly in the match.

We go over the in-play options each online betting site offers, including the special features on offer like quick cashouts. With online betting evolving alongside modern technologies like live-streaming, faster internet speeds, and mobile betting apps, there really isn’t an excuse for operators not to be offering in-play betting.