Betting Online UK – Best Offers & Deals from the Top UK Betting Sites
Betting Online was established in 2018 with the aim of making life easier for punters & gamblers. We will provide you with everything you need in order to make your online betting experience as pleasant as possible. Apart from comparing betting sites, Betting Online will also supply you with offers & information such as:
- Free Bets and Betting Offers
- Special event-related betting promotions
- All the best betting tips
- A comprehensive betting school
- Sports betting strategies written by experts
- A guide to how sportsbetting actually works
- The very best odds
- Payment Guides
Getting the best site for the job
It is very important when you decide to bet online, that you choose the right betting site. Obviously, there are certain things that will attract your attention initially – like a great free bet offer, or an impressive looking welcome offer.
We highly recommend checking out bigfreebet.com for the latest free bets and sign-up offers.
However, there are more things to take into consideration. In our reviews, we look at every area of the site, to make sure that you pick a betting site that is perfect for you.
Further down this page you will find following info:
- How we compare & review betting sites
- Best UK betting sites for 2023
- Best betting sites by sport
- Best betting sites by feature
- Why you should bet online
- Fact & Fictions about sports betting
How we compare & review betting sites
Here at Betting Online, we measure each of our UK betting sites on certain criteria and whether or not they deliver in these key areas. We then give them each of the site’s reviews and a rating out of five. Each review is meticulously written, so you know you’re reading about the best betting sites the UK has to offer.
Our reviews go in-depth, covering topics like betting promotions, free bets, special offers, mobile apps, deposit & withdrawal methods, how to get started, sports betting markets, bet wagering requirements, odds & odds formats on offer, and free bet terms and conditions.
Below we’ll go into detail about each of the criteria on which we measure our reviewed sites.
The areas we focus on are:
- License & Regulation
- Safety & Privacy
- The Sign-up Offer
- Special Promotions & Free Bets
- The Loyalty Program
- Markets & Odds
- Design & User Experience
- Mobile Usability – Betting on the go!
- Banking Options
- Live Sports Coverage
- In-Play Betting & Cashout
Licensed & regulated by the UK Gambling Commission
It goes without saying that an online betting site needs to be registered with, regulated, and licensed by a gambling or gaming commission. This process ensures you will be able to pursue legal action in the event the site does not deliver on its promises or fails to pay out your winnings.
We check up on each site’s licensing and ensure it is legal and licensed within the UK, so when you’re dealing with one of our top sites you know you’re dealing with a legitimate site that has a good reason to keep its promises to you and act within the law. In the UK this means a license from the UK Gambling Commission.
All betting sites that we have on our site have been licensed by the UK Gambling Commission. Furthermore, many are linked to responsible gambling sites such as Gamblers Anonymous, GamCare and GambleAware. Finally, we like to see a site is linked to IBAS – which is an independent betting adjudication service – which means that you will have a third party intervening in any disputes.
Safety & privacy
Secure payments and site encryption are so important these days because of the threat of hackers. No one wants their personal information stolen and used for fraudulent activities or their bank accounts drained. We check each site for these factors and let you know if an internet site isn’t doing its best to protect you.
The sign-up offer
Sign-up offers are an expected feature when you register a new account with any online betting site. Top-rated online bookies should always offer the best welcome deals – from 100% matched bonuses, to deposit free bonuses, to free bets, and everything else in-between.
We cover everything you need to know about each betting sites welcome offer in our reviews. We go into detail regarding the terms and conditions, bet wagering requirements, free bet value, and minimum deposit/bet values.
Other special promotions & free bets
The competition between online betting sites is intense. This fierce competition between sites means that each-and-every one of them must offer amazing betting promotions to stay on top and one-up each other.
Thanks to this, there is no shortage of sports betting sites offering amazing promotions and free bets. We cover each site’s special offers. Plus, we don’t just go over the offers, we also detail the terms and conditions. Because, you know, excessive bet wagering requirements can really suck the joy out of a free bet.
The loyalty program
Bringing new customers in is one thing; looking after existing customers is something else. It’s all good and wonderful for online betting websites to have great welcome bonuses and special offers. If an online betting site falls short in the loyalty rewards program department, then those new members will go to another operator.
Our reviews go over the loyalty program, so you get a clear idea of what wagering with each of our reviewed sports betting sites would be like long-term.
Markets & odds
No site should limit you on what type of bet you can make, which sports, events, or matches there are to bet on or give you consistently poor odds for all of your bets. Our top-rated betting sites deliver everything you need in the odds, betting, and sports market departments.
We measure each bookie on it’s betting markets and odds. Then we give you the low down in our sports betting sites reviews. You know you’re always betting with the best, and never waste your time registering with a site with limited prospects. Visit betfootball.com. Odds and game statistics are updated on a regular basis, providing correct information.
Design & user experience
An online betting site is nothing if it’s not aesthetically pleasing. With all the advancements made in technology and graphics in the last few decades, there really is no excuse for a site to look like it’s straight from the 90s. Taking this into account, we make sure our top-rated sites look great and are legit.
On top of that you want to easily navigate yourself through the site. There is no fun trying to bet on a site where you can’t understand where the promotions are, how to place a bet, or how to navigate to the help or FAQ sections to find out. Sports betting shouldn’t be confusing. Our top-rated sites all have intuitive interfaces.
Mobile betting apps
As mentioned before, mobile betting is becoming more and more popular. More and more betting sites are evolving to offer the best mobile user-friendly experience possible for their customers.
Mobile betting isn’t just a trend. As smartphones become more advanced, more people will turn to mobile betting in the future.
Whether it’s a mobile-optimized site or a mobile app for iOS or Android, we’ll let you know which sites offer the best betting apps on the respective app stores. We also cover whether or not all the same website options, sports, odds, promos, and betting markets are available on the mobile site and app.
Deposit & withdrawal methods
Whether you’re a PayPal person, a dedicated credit card user, prefer a prepaid card, someone who loves cryptocurrency or are a quick online banking login kind of person, the betting site you wager with should have the perfect payment method for you.
We cover each site’s payment options for deposits and withdrawals and extra payment details like the currencies accepted, fees, minimum and maximum deposit and withdrawal limits, and wait time for transactions for the site.
At Betting Online we have even taken it one step further; we have rated each and every betting site based on the most popular deposit & withdrawal methods like PayPal, Neteller, Skrill, Visa and Mastercard.
Live coverage & live streaming options
If you enjoy sports, then betting with an online sportsbook which gives you access to all the matches, events, and tournaments you bet on via its site is a real plus. That way, you can keep up with the event from your mobile, PC, or tablet.
Offering sports coverage can really draw in foreign bettors who might not have access to watch certain matches or games unless they buy an online pass or set up satellite TV, at great cost to them. Sites that offer sports coverage and live streaming show that they really care about their customers.
We factor in each site’s sports coverage & live streaming in our reviews, so you know for certain if a site offers everything you need in the sports coverage department.
Bet in-play & cashout
There’s something even better than sports coverage for those who love to watch and bet on sports. In-play betting. In-play betting allows you to place bets while you’re watching the match.
How exciting! Another great feature of a site is a quick cash-out option, whereby you can withdraw your bet during in-play in case anything goes unexpectedly in the match.
We go over the in-play options each online betting site offers, including the special features on offer like quick cashouts. With online betting evolving alongside modern technologies like live-streaming, faster internet speeds, and mobile betting apps, there really isn’t an excuse for operators not to be offering in-play betting.
Best UK betting sites 2023 – Our reviews
Here is a list of reviews of our top rated UK betting sites for 2023. The list is sorted by the overall rating that our experts have given each individual betting site on a scale from 1 to 5 (with 1 being the lowest, and 5 being the highest).
Bwin Rating – 5/5
Bwin is a relative newcomer on the online betting scene, yet it’s already making waves with its amazing bonuses and reasonable odds on offer. Its popularity has grown fast, and for a good reason. Bwin caters to the new generation of mobile bettors.
- Amazing Promotions
- A top-class mobile app
- 24/7 live chat
- Horse racing odds not available
- Basic live streaming
888Sport Rating – 5/5
888Sport is your all-in-one stop for great odds, spot-on markets, and tons of betting fun. It has everything you need from a modern bookmaker, rolled all into one amazing site. Football fans won’t be disappointed when they choose to bet with 888Sport. Most leagues are covered, and they have great odds.
- Generous football betting markets
- A great mobile offering
- User-friendly software
- Lacks 24/7 customer support
- Limited live streaming
3. William Hill
William Hill Rating – 5/5
William Hill is a UK favourite and household name. The William Hill sportsbook boasts quality betting services, great special offers, and customer service to make anyone betting with a less customer service orientated bookie green with envy.
- Horse racing markets galore
- Dedicated William Hill TV for live streaming
- Plenty of secure payment methods
- Slow mobile site
- A cluttered website
4. Mr. Play Sport
Mr. Play Sport Rating – 5/5
Mr. Play is a relatively new betting site dealing with the thrills, odds, and offers you want to see. The site burst onto the online betting scene in 2018, yet it has already garnered much acclaim for its in-play betting capabilities, promotions, and its mobile site.
- Solid in-play betting section
- Has a great mobile site
- Offers some amazing promotions
- Limited payment methods
- No eSports betting
TonyBet Rating – 5/5
TonyBet is a smaller, well-established bookie with great football markets and odds, an attractive website, and customer service to rival the mainstream operators. TonyBet is geared towards the European online betting market and operates throughout most of Europe.
- Easily navigated website
- Great customer service
- Top competitive odds
- No horse racing offered
- Limited sports betting markets
SportingBet Rating – 4.6/5
SportingBet is a well-established name in online betting, that was established over 20 years ago. With plenty of experience in the betting department, it’s not surprising that SportingBet offers a reliable betting platform with plenty of sports and betting markets from which to choose.
- Good in-play betting functionality
- Easy to use mobile site
- Lots of betting markets
- No eSports on offer
- Not the greatest odds
Unibet Rating – 4.5/5
Unibet is one of those betting sites with tons of experience and great reviews, leading it to be a world-famous name in online betting over a few decades. It’s football odds and live-streaming draw in customers from far and wide.
- Great odds for football
- Amazing live-streaming capabilities
- User friendly & reliable mobile app
- Customer Support is slow to reply to emails
- Fewer payment options than most sites
Bet365 Rating – 4.2/5
Bet365 dominates the online betting scene. As one of the best and most recognizable UK betting sites, Bet365 has plenty to offer, including a wide variety of sports betting markets and betting types, promotions & welcome bonuses, and great odds.
- Competitive odds
- A wide range of markets
- Tons of promotions
- No website search function
- It’s difficult to locate the promotions
BetFred Rating – 4.2/5
Started in Salford in the mid-1900s by two brothers, BetFred has grown to become a well-respected name in online betting. It offers great odds and plenty of sports markets to wager in. Its customer support is on hand 24/7 to help with any issues you may have.
- Lucrative bonuses and promos
- Great football odds
- 24/7 customer support
- No website search function
- Not all odds are competitive
Ladbrokes Rating – 4.2/5
Ladbrokes is a trusted UK bookie in online football and horse race wagering. That’s not to say the site doesn’t offer other sports, quite the contrary. Ladbrokes has tons to offer in terms of sports markets, betting, markets, odds, and promotions.
- Huge range of sports and markets
- Amazing bonuses and promos
- 24/7 customer support
- No eSports on offer
- Not all odds markets are competitive
11. PokerStars Sports
PokerStars Sports Rating – 3.7/5
PokerStars Sports (formerly known as BetStars) is the brainchild of the people behind PokerStars. They wanted to come up with a sportsbook to rival the best of the best. They’ve achieved just that. PokerStars Sports speciality is football markets and odds, but there are also a whole lot of other sports and markets available on the site.
- Unique “Spin & Win” feature
- Tons of betting markets and sports
- Price boost and enhanced odds on offer
- No live-streaming
- Restricted in many countries outside UK
Best betting sites categorised by sport
We’ve assembled the best betting sites for all your favorite sports betting markets under one roof. If you’re into football, horse racing, rugby, cricket, or tennis, this is the perfect place for you to find your ultimate online betting site with which to place your bet.
Best football betting sites
Football is the most popular sport in the world, hence why it is also a hugely fashionable sport on which to bet. Here is our list of the top five best football betting sites:
Best horse racing betting sites
Horse racing is a very popular sport in both the UK and America. Horse racing betting remains a firm favourite in the British, Irish, Welsh, and Scottish communities. Here are our five highly recommended horse racing betting sites:
Best rugby betting sites
Rugby is a firm favourite in England, Ireland, and Scotland, and as far afield as Australia, New Zealand, South Africa, and Canada. All these sports betting sites offer the best rugby betting experience you could imagine:
Best cricket betting sites
Cricket is a very popular sport the world over. Though it’s not as popular to bet on as football and horse races, it’s definitely up there as a top sport on which to bet. These favoured sites offer the best cricket betting opportunities for you:
Best tennis betting sites
Tennis is quite the gentleman’s sport. As far as a sport that is played by individuals or pairs goes, tennis is by far the most popular sport. These are our favourite picks for online tennis betting:
Best betting sites categorised by feature
It’s not just the sports markets available on an online betting site that bring you the best value. Great features like build-a-bet, cash-out, live streaming and in-play betting are all features to consider when choosing your perfect site with which to bet.
We’ve assembled the best of the best in each of these categories for you to peruse.
Best cash-out betting sites
Cashout allows you to pull out your money in-play if things go awry. These sites offer great cash-out features for your in-play bets:
Best in-play betting sites
In-play/live betting allows you to watch and bet on your game simultaneously from one app or site. These betting websites have you covered in the live-streaming and in-play betting department:
Best bet builder betting sites
Don’t just choose one betting market, combine as many as you want, Acca style, and get big payouts for your winning bets in return. These sites offer the build-a-bet tools you need to get started with building your perfect bet:
Why partake in sports betting?
Despite the fact that sports betting has been around since Roman times, or even before, it is more popular than ever in today’s society. It is a pastime that is enjoyed by many millions of people, the world over. Some like an occasional flutter on the Grand National, others bet weekly – or even daily. But why? Why risk the money?
Obviously, there are risks attached to betting. Because of these risks, some countries have banned betting over the years; however, as it’s so popular, these bans haven’t really worked, and people find a way to do it underground, which is even more of a problem. Having said that, sports betting is still sociably acceptable and a legit way to pass time. There are risks – losing money and even losing control; however, benefits includes haveing even more fun and excitement to sports games and that satisfaction you get from winning a bet.
The art of online sports betting
The art of putting a bet on a sporting event has been around for centuries. As soon as people begun playing sports, others began betting on the outcome. Why is this? Well, watching sport is fun, but it’s even more exciting when there’s money resting on the outcome.
For many, the idea of sports betting is simply a way of having fun, as it’s easier to have fun than to make serious profits on betting. As such, there are a vast majority of bettors who bet for the sheer thrill and excitement that it brings; these are, what we call, recreational bettors. Of course, they want to win, but that’s not the reason they do it – it is just a happy outcome. They like to put their knowledge of sports to the test and have a bit of fun. Generally, these people are just huge sports fun and are simply upping the ante a bit, to make it that little bit more thrilling.
Don’t be fooled; many recreational bettors can make money from betting, whether they know it or not. These bettors have shed loads of knowledge; they just don’t understand how to correctly apply this knowledge. They don’t know about top betting strategies and they’ve never bothered to look.
The ease of online sports betting
One reason many people enjoy it as a past-time is that it is so easy. On the most basic level, you just use your knowledge to predict the outcome of a sporting event, then put money on it. If you predict right you win the money; if you predict wrongly, you lose your money.
However, as simple as it may sound at the basic level, there tends to be much more to it than that. If you want to be successful in betting, there are certain things you should know and understand before you risk your money.
Sports betting for profits
However, there are many people who take up sports betting purely to make profits – and there are some people who make a success of it. It’s not uncommon for experienced bettors to have some success at sports betting. Others, however, just try to make a bit of pocket money. Then there are the triers… those who haven’t quite made it but keep on trying.
Here, at Betting Online, we want to help everyone who wants to bet on sports. We have a great betting school, numerous articles of betting strategies and a list of the latest betting promotions. We will also help you find the best bookmakers, give you top accumulator tips and the best odds available on a daily basis.
The Facts v Fiction of sports betting
There are plenty of things said about sports betting, by various people, for various reasons. Here we look at the facts versus the fictions of what people say about sports betting:
Fact: Getting started is simple
Yes, getting started with straightforward betting is simple. If you look at our sports betting school then it’s even easier. Simply set a budget; choose what you are betting on; sign-up with the best bookie; find out about and choose your odds; find out about and choose your type of bet. Here at BettingOnline, we have guides to the best bookies; the best sign up betting offers and understanding odds and types of bets to help you on your way.
Fiction: Sportsbetting is about luck
Obviously there’s an element of luck involved; however, with sports betting, you are a lot more in control of winning that you are with lottery, slots or roulette. Becoming a successful sports bettor is in your hands; you simply need to know which strategies to use and know-how and when to use them. Research, analyse and learn and victory is much more likely
Fact: There’s a good chance of losing
When you start out and you are less experienced, chances are you will lose more than you win. Because of this, you will need to make sure you set a budget. Expect to lose money at the beginning and don’t be put off by it. Simply budget for those losses and enjoy the experience. Get more knowledge, start understanding more and enjoy t when the wins come in.
Fiction: You need to be a math expert
There is a bit of maths involved in betting, so understanding the numbers and what they mean is important. You might need to do some calculations, but these days there are a lot of online tools that can do the harder maths puzzles for you.
Fiction: Online betting is dangerous
People think that online betting is riskier than normal betting, but this is not true. These days, the best online sportsbooks employ the best security on their sites. Many use firewalls and encryption methods that are used in banks and financial institutions. A lot of effort is put into making sure that when you bet online, you are looked after by third party governing bodies as well as top-line security, so you and your money could not be any safer. And if you still feel that is not enough to make you feel safe with online payments, be aware that there are the so-called “e-Wallets” (see Paypal, iDebit or ecoPayz) which protect your payment details by hiding them to the bookies. If you need it, here’s the list of bookies accepting both deposits and withdrawals through Paypal which represents the most reliable, popular and old e-wallet in the world.
Here at Betting Online, find the best bookies, bonuses and more, so you can take your first steps to making those winning sports bets.