Best New Betting Sites 2024 | Newest UK Bookies Reviewed

New Betting Sites UK 2024

If you are looking for the best new UK bookmakers, you have come to the right place. In this article, we bring you everything you need to know about the top five sites, including the UK’s number one Betano, home to the biggest markets, odds and offers. Continue below as we discuss the benefits, innovations, and how to sign up with the best sites in more detail.

18+ Gambling Can Be Addictive. Please Play Responsibly. Registration Required. BeGambleAware GamStop Gambling Commission 

Best New Online Bookmakers UK

If you are after some key insights ahead of selecting where to sign up and play, we will be reviewing the top five best new UK bookmakers in the country and all of the features that are waiting to be tried out in more detail below.

1. Betano UK


Topping the list is Betano UK, the leading new UK bookmaker currently in operation for keen sports fans and bettors. Enjoy a variety of betting markets across popular sports, esports and even some niche markets too, with competitive odds to match. While the site may be a new destination met with some hesitation to join, its modern, enticing website and range of sports available will have new players signing up in no time.

Pros Cons
Modern and exciting platform.New and unfamiliar site.
Lots of betting markets.
Competitive odds.

2. Pub Casino Sports

pub casino sports

Pub Casino Sports is an exciting modern brand with an interface to match. Its website brings a new feel to sports betting, and can certainly take some getting used to. The site is home to a strong range of different sports betting markets, accompanied by fast and secure payments from recognised methods. Players can also enjoy low minimums when making transactions ensuring they can gamble responsibly and keep track of their bankroll.

Modern and stylish interface.The site can be difficult to navigate at first.
Fast deposits and withdrawals.
Low minimums.

3. Betfred


One of the most reputable sports betting brands in the country is Betfred. If you are after a traditional bookmaker feel with new bookmaker features, this is the place to be. The mobile friendly platform allows its customers to play on desktop, mobile and via its exclusive mobile app. Claim lots of great offers and promotions whether you are a new customer or a returning one, and sign up in seconds with a super simple process. While signing up may be fast, there is a strict verification process in place to ensure player safety and security.

Reputable sports betting brand.Verification is lengthy.
Mobile friendly.
Simple sign-up process.

4. BetVictor


BetVictor is one of the UK’s most established sports betting platforms and an expected entry in the top five best new UK bookmakers. With some of the most valuable betting offers and promotions, customers new or existing will always have something to claim, despite the lack of a VIP/loyalty programme. It is fully compatible with mobile, as well as being home to many exclusive live betting and streaming options. Place your bets on one of the widest ranges of different sports and events whether its football, horse racing, esports or entertainment and TV!

Well-established sports betting site.No VIP/Loyalty programme.
Good range of offers and promotions.
Mobile app.

5. Fitzdares


Completing our top five is Fitzdares. Offering one of the most comprehensive sports betting platforms, enjoy competitive odds across every sport and event you can think of! The site is easy to navigate and find what you want, however, with this, it also comes across as very basic which could be potentially offputting for experienced bettors. However, with its outstanding range of markets and odds, it earns itself a spot in the top five best new UK bookmakers.

Comprehensive sports betting platform.Basic site design could be offputting. 
Huge range of markets.
Easy to navigate.

Benefits of New Bookmakers

If you are unsure about playing at new UK bookmakers, we have highlighted lots of the advantages below to help you decide where is best to play for you.

Competitive Odds

One key benefit of playing at a new bookmaker is the competitive odds. Being new to the market, a site’s main mission will be to attract customers. A great way to do this is by offering odds that challenge those of a player’s regular, existing bookmakers. Be in with the chance of receiving extra rewards and bonuses when claiming odds at a new online bookmaker while it builds its customer base and solidifies its place in the market.

Unique Welcome Offers & Promotions

Many new bookmakers will be giving out some incredibly valuable and unique bonuses and promotions to lure players away from the older bookies. Players might be able to find enhanced odds, money back, free bets and some incredible new customer offers at these new betting sites. Many bookmakers are generally competitive with new customer offers as they want your custom. However, new bookies will likely be more generous, offering risk-free bets and special enhanced odds on particular events. 

Modern Features and User Interface

When registering and playing with new bookmakers, customers will receive more modern technology and innovation than older bookies. The mobile experience will likely be better; a mobile app may be available to download. The software will be better, the platform will be more compatible, and the overall user experience will be better. Platforms will be modern and up-to-date, with the latest features, trends, offers, and markets, providing customers with an enhanced experience.

Focus on Specific Sports or Markets

Another way new betting sites can set themselves apart is by focusing more on specific sports or markets. One way this can be done is by focusing on a different football league or looking at different and less recognised events, such as providing great odds across athletics. New bookmakers also focus a lot on virtual sports betting, an up-and-coming market that will undoubtedly grow in popularity.

How to Sign Up to a New Online Bookmaker

If you are ready to get started at a new UK bookmakers, follow our step-by-step guide below for how to sign up and play!

  • Click the link provided to be taken to the sign-up page of your chosen bookmaker. 
  • Enter your personal details like your name, address, date of birth, email address, and phone number. 
  • Create a unique username and password combination. 
  • Sign in and make your first deposit. If you are claiming a welcome offer, enter the promo code when prompted.
  • Claim your bonus, and don’t forget to enjoy!

Top Considerations When Choosing a New Online Bookmakers

If you are considering a new online bookmaker, we have included the list of criteria that we recommend looking for before committing to a site below.

Range of Sports Betting Markets

A big feature of new online bookmakers is the range of sports betting markets that are available. We mentioned above that there are many unique and different markets across certain leagues and sports that are not regular features at older bookies. New bookies aim to provide an old experience with a new one, offering all of the most popular markets like football betting alongside the latest and new ones on sports such as athletics, cycling, and Esports.

For more information on the best football betting sites in the UK, click here. 

Bonuses and Promotions

A new bookmaker’s main aim is to attract new customers and to do so, platforms offer enhanced bonuses and promotions to help them be seen as competitors and an obvious choice. New bookies make more effort to get customers, while many well-established bookies already have a solid customer base, so they don’t always make an effort. We are often attracted to free stuff and bonuses, and it’s a great way to try out a new site without compromising on the features you do like at an older site.

Live Betting Options

Live betting has become one of the most popular ways to bet, with more and more customers liking the idea of in-play betting. This can be much more exciting than regular betting and opens up many more options for users. To accommodate this, a lot of new bookies have integrated a live betting and streaming service on its platforms so bettors are able to watch the game they have bet on – adding to the thrill even more with the opportunity to place bets as the action happens.

Mobile Compatibility

Offering mobile compatibility is an essential factor in being a top new UK bookmaker. Whether this be via browser or providing a dedicated mobile app, all new bookmakers platforms must offer one form of mobile gaming. Although mobile betting apps have always been around, they are getting bigger and better, and bookies are now utilising them in a more efficient way. Instead of one app for everything, you can now get an app specifically for sports betting as opposed to all products. Betting sites are more adaptable to a mobile browser now, so if you don’t want to download an app, opening it in a browser should offer a better experience than before. With more people betting on the go, new sites ensure it has never been easier or more convenient.

If this has piqued your interest, we have compiled a list of the best sports betting apps in the UK here.

Security and Responsible Gambling Features

Customers will want to feel assured that a site is safe and secure before entering personal and financial information. When first visiting a new UK bookmakers website, ensure to check it has the latest industry-standard SSL encryption software to keep your information protected from third parties and criminals. Most regulated sites must be secure to get their licenses, so that’s another area to check out. Be aware that KYC checks (Know Your Customer) are a key part of security, so although this can be frustrating, it is a matter of protection. All the best new bookmakers on our guide have the best security, so players can rest assured their information is safe.


Any betting site within the UK should be regulated by the UK Gambling Commission (UKGC). This means that the site is legal within the UK. If a site operates without holding this license, then customers may not be protected. The UKGC is one of the strictest regulatory bodies, so to receive a UKGC license, the bookmaker must be completely fair and trustworthy. With such a license, customers will be protected by the law if the bookie is deemed to act in an unfair manner. All the bookies we recommend will be fully licensed and regulated in the UK. If you find a different one that isn’t, we recommend not to use it.

Payment Methods

The first thing you want to ensure is that a new bookmakers offers a wide variety of safe and secure banking options. Customers should ensure that they can use a payment method they know, trust and are comfortable with before committing. Also, ones that you know you can get hold of your winnings easily and as quickly as possible. are as safe and secure as possible. These can include debit/credit cards such as Visa and Mastercard, e-wallets such as PayPal, Skrill, Neteller, bank transfers, and more!

Customer Service Options

All the best new UK bookmakers should offer customers the best customer service options should anyone ever need them while using the platform. This should include multiple contact methods, including email, phone, live chat, web form, and a detailed FAQ page. At least one of the contact options should be available and manned 24/7, with the others providing timely responses in a friendly and helpful manner, ensuring that all queries are resolved as soon as possible. 

Reviews and Ratings

A great way to find out more about new bookmakers before signing up is by checking out the ratings and reviews that have been left by existing customers. These can provide an insight into what it is really like to be a customer of the site. Word of mouth is very important, so you should always check the reviews and ratings. Be thorough and get a wide range of opinions from different users. Some users will complain as they have misunderstood terms, so be sure to get an accurate representation.

New Online Bookmaker Innovations

New bookmakers operating in the modern era of technology may utilize innovative features that old bookies may not. These will be to enhance the user experience and provide something different to separate it from others in the market. For example, utilising artificial intelligence (AI) for providing personalised betting recommendations, giving customers potential bets to place according to what they have placed a lot previously removing the time spent searching for suitable bets. Another feature is virtual reality experiences. These allow more immersive sports betting experiences, a unique feature only available from new UK bookmakers. Finally, the use of blockchain technology to further ensure secure and transparent transactions is another new feature that will enhance the betting experience for players.

Esports & Niche Markets

New UK bookmakers are particularly focused on betting on Esports and other niche markets. Focusing on virtual sports betting involves customers placing bets on the outcome of a virtual event—or a simulated race. Thanks to the dedicated markets and odds at new bookmakers, you can bet on all sorts of different virtual sports, such as football games and motor racing. Niche markets are another trending feature at new sites, including offering betting markets surrounding politics and entertainment events. 

Responsible Gambling

We understand that gambling can be fun, but it’s important to gamble responsibly. If you’re struggling with a gambling problem, please don’t hesitate to ask for help. There are people who can help you get on the road to recovery.

Here are some resources that can help you:

FAQ New Betting Sites

  • Is it safe to bet with new online bookmakers?

    Yes, new bookmakers who have a license issued by the UKGC are safe to play at.
  • What are the best welcome offers for new customers?

    The best welcome offers are those that consist of free bets and deposit bonuses.
  • How do I know if a bookmaker is reputable?

    A reputable new UK bookmaker will be licensed by a reputable authority and will have the latest safety and security features to ensure customers' data is protected.