Best New Betting Sites 2023 | Newest UK Bookies Reviewed

New Betting Sites UK 2024

Here is a list of the top new betting sites UK 2023. All bookmakers are fully licensed and regulated in the UK, offering top offers and a great customer experience.

Top 3 New Betting Sites UK Apr 2024

Get an extra 50% up to £50
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Min. deposit £10. Only debit or credit card. You must enter the code MB50. Deposit & bonus amount must be wagered 6 times (min. odds 4/5).

£20 in free bets
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Simply make your first bet at odds of 2.0 or higher on any sports or market and Pokerstars Sports will give you a free bet matching the value of your first bet up to £5. It will credit the bonus into your account in just 48 hours or less. It isn’t valid for customers using Neteller or Skrill to make their bets. Furthermore, you can’t use the bet on the ‘Spin and Bet’ feature and any unused bonus will expire in 7 days.

100% up to £50 Welcome Bonus
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When you sign up with 10Bet and deposit  £15 or more, you'll be awarded a generous welcome bonus of 100% up to £50 - so make a first deposit of €200 and bet with €300.

Our Guide to the Best New Betting Sites 2023

With it being such a competitive market, the best new betting sites 2023 are having to face off against each other. This means that they have to offer all the most up-to-date betting features; technologically advanced betting tools and make sure they offer a cutting-edge experience for all customers – old and new. If a bookmaker fails to do this, it could well mean that it fades in obscurity – and never become one of the well-established and well-known brands that we know and love. However, you can be sure that because of this, the very best new UK betting sites will make sure everything comes as standard; they will offer the very best of everything.

There are many people who prefer the security and assurance of going with a well –established bookmaker. They assume that because it has been around for such a time, it must offer the best experience. However, if you compare it side by side with new sports betting sites, you might well be surprised! Keeping up-to-date with all the latest products, features and software is not only expensive, but it’s also time-consuming; if a bookmaker is already doing well enough, they might not bother. A change of system and software is not always practical for a long-running bookie.

Why Some New Online Betting Sites Outperform Older Ones

As a result of this, the bigger, older – and possibly more complex sites have difficulties with updates compared to new betting sites – whose sites are designed around the most modern and relevant features. The newer the site, the more cutting edge their offerings at the launch. These improved features ensure the best overall betting experience… and it sees the bettors flooding through the online doors.

So, that’s why we’re here. There are so many around that it’s difficult to know which one to pick… or even to figure out if you should pick more than one to join. Our guide tells you what to look out for when picking your new online bookmaker – and compares the best around!

Where to Find the Best New Sports Betting Sites

When trying to locate all the best new bookies with the top technologies, it gets a bit tough. The bookmakers that have been around for a longer time tend to go to the top of the google search, so the best new ones are often difficult to find at the bottom of the pile. This means that the best new sites struggle to get visibility until they become more well-established. This is where we come into it.

Here at, our betting experts look through all the best new sports betting sites UK and review all the best ones, looking at various variables and features. We check out the overall user experience, different markets and odds, payouts and banking methods… and more. We’re here to ensure that you get the best from those new sports betting sites.

What to Look Out For When Choosing a New Bookie

There are several aspects we look out for when rating a new online bookie – and aspects we suggest you look out for too when choosing where to go.

  • Customer Support
  • Banking and Payment Types
  • Overall Usability of the Site
  • Mobile site / mobile app
  • Variety of sports
  • Variety of markets
  • Types of bets
  • Quality of odds
  • Bonuses, promotions and offers
  • Welcome bonus / free bet T&Cs
  • Overall site user experience
  • Ease of opening an account and betting
  • Live streaming and In-Play
  • Maximum payout and payout speed
  • Licenses

Important Factors To Look for in New UK Betting Sites

Payments, Banking and Payout Speed

Obviously, this is of the utmost importance. Quite simply, if you win, you want to be able to get hold of your winnings as easily and quickly as possible – whilst being completely sure that all of your transactions – deposits and withdrawals – are as safe and secure as possible.

The first thing you want to see is that there is a wide variety of banking options – and that your preferred method is available. Obviously, if you’re a regular PayPal user, you want to ensure it’s available to you. You should also check to make sure that there are no fees or limited fees attached. Generally, most deposits should be free as should most withdrawals. If bookies are charging fees unnecessarily, this should be a warning flag. There are certain payment methods that may have fees attached as standard, but most transactions should be free.

Another area to look at is transaction times. The quicker the better. Withdrawals through payment methods such as Neteller, Skrill, PayPal and most eWallets should take under one day. Most others should take no longer than 5 days. All bookies will perform KYC checks, which may extend the time by a day or two, but this is for security.

Finally, look for withdrawal limits. The best new online bookmakers have no withdrawal limits. However, in most cases, there are minimum withdrawals of between £5-£10. If it’s higher than this, it’s a red flag. Also, maximum withdrawal limits should be considered. No limit is ideal but the higher the better. You don’t want to win big but not be able to bag your winnings for months…

Security and Safety

If you’re putting all your personal – and financial details in a new online betting site, you need to know that the security is spot on.

When going on to a site you should check out that all your data is SSL encrypted so it cannot be hacked into by criminals. Most regulated sites have to be secure to get their licenses, so that’s another area to check out. Be aware that KYC checks (Know Your Customer) is a key part of security, so although this can be frustrating, it is a matter of protection. All the best new sites on our guide have got the best security, so you can rest assured they are totally safe.

Legality, Regulations & Licenses

Closely linked to security – and one element of it is the regulations and license aspect. Any betting site within the UK should be regulated by the UKGC – the UK Gambling Commission. This means that the site is legal within the UK. If It doesn’t hold this license then you will not be protected if anything should happen.

The UKGC is one of the strictest regulatory bodies, and as so, so get a UKGC license, the bookmaker must be completely fair and trustworthy. Furthermore, you will be protected by the law if the bookie is deemed to act in an unfair manner. All the bookies we recommend will be fully licensed and regulated in the UK. If you find a different one that isn’t, then no matter how great the offers look, we recommend you do not use it.

Real User Reviews and Ratings

It goes without saying that word of mouth is very important, so you should check out the reviews and ratings from comparison sites, like us, as well as reviews from users of the sites. Do be thorough if you are doing your research and get a wide opinion from different users. Some users will complain as they have misunderstood terms, so be sure to get an accurate representation.

The best new bookmakers 2023 that we bring you all have great reviews by players and other comparison sites.

The Software and Platform

The best new online bookies will always have the best and most up-to-date, modern platform. This means that the new site should be very accessible and easy to use compared to older sites. Most software should be compatible with whatever medium you want to bet on. However, you should always check just in case.

Variety and Quality of Odds and Markets

This is where a lot of new betting sites can set themselves apart from their competition. One way they can do this is maybe by focusing on a different football league or looking at different and less recognized events – running/athletic/cycling events etc. This is a way that some of the best new bookies make an impact.

Also, some of the top new betting sites pick areas and offer great odds, so you are very likely to find highly competitive odds on new bookies if you are looking in the right markets. Before you settle for a bookmaker, make sure you scour the new bookmaker odds so you don’t miss out on any of the special deals going on.

Promotions and Bonuses

Many will give you some incredible bonuses and promotions in order to lure you away from the older bookies… so do keep an eye out for the new betting offers available. Here you might be able to find enhanced odds, money back, free bets and some incredible new customer offers.

In general, many bookmakers are competitive with new customer offers as they want your custom. However, new bookies will likely be more generous, offering free bets, matched bets, risk-free bets and crazy odds on particular events that are happening. Make sure you read all the terms and conditions attached to the promotions though, as you don’t want to get stung. Some look better than they are… so see what bookies offer the best betting promotions.

Overall User Experience

New 2023 bookmakers will go out of their way to ensure that they offer you the very best user experience. They will offer cutting-edge technology, top-class features and the most up-to-date betting tools. Often this means that when you are live betting you have more in-play options and choices. Some will offer better live play streaming and options, far superior to any old bookmaker site. Most should be easy to navigate with the best technology meaning it’s quick and smooth.

Furthermore, the layout and design should be easily navigable, both on desktop and mobile. You should also have access to customer support when needed, quickly and easily.

Why a New Bookmaker? – New Bookmakers’ Top Features

The best new bookmakers will offer all the latest trends, features and fads in online betting. If you don’t know what to look out for here are some ideas…

Live Streaming

Many bettors like the idea of in-play betting (live betting). This can be much more exciting than ante-betting and opens up a lot more options and dimensions. For this reason, in-play betting is more popular than ever it has been in the past. To accommodate this, a lot of new bookies have integrated a live streaming service on their digital platforms so bettors are able to watch the game they have bet on – adding to the thrill even more.

Mobile Applications

Undoubtedly, mobile betting is more popular than ever before and has overtaken desktop in terms of popularity. As such, although mobile betting apps have always been around, they are getting bigger and better than ever before. Also, bookies are now utilizing them in a more efficient way. Instead of one app for everything, you can now get an app specifically for sports betting as opposed to all products (casino, esports etc).

Also, the actual sites are more adaptable to a mobile browser now, so if you don’t want to download an app, opening it in a browser should offer a better experience than ever before. With more people betting on the go, new sites ensure that it has never been easier or more convenient.

Virtual Sports

Another area newer bookies focus on is virtual sports betting. Obviously, betting on the horses or dogs is great – but not everyone can make it to the tracks. Now though, not only can you bet on the horses from anywhere, but you can also do it at any time you want – with virtual sports betting.

This basically involves betting on the outcome of a virtual event – or a simulated race. You can bet on all sorts of different virtual sports – football games, motor racing and more. The games are generally run on RNG software ensuring that all the outcomes are completely fair and random.

New Bookies v Old Bookies

Let’s have a look overall at the benefits – and drawbacks of newer bookmakers v older bookmakers:


Generally, older and more established bookies have stayed popular because of their ability to offer good odds all around. They are also in the position to be more competitive n general. However, newer bookmakers will often focus on more specific odds for certain market – so better odds to be found there!


New bookmakers make more effort to get customers, it’s quite simple. Many well-established bookies have a solid customer base so they don’t always make an effort in that area. New bookmakers want custom – therefore they give amazing deals out. You’ll often find 200% bonuses and more.


Compared to older bookies, you will get much more in terms of technology and innovation. It is likely that the mobile will be better, the software will be better, the platform will be more compatible and your overall user experience will be better.

So, when you are looking to open up a new account, don’t just go for the old school tried and tested. Check out our top new bookmakers 2023 and open yourself up to a whole new world of promos, innovations and top experiences!

Why We Would Give New Sports Betting Sites a Lower Rating

  • Confusing welcome bonus or bad terms and conditions attached
  • Difficult to navigate the site and find events
  • Very few lifetime bonuses
  • Low odds
  • Lack of markets
  • Bad customer support
  • Limiting bets
  • Deposit/withdrawal charges