Bet Builder is a feature that allows you to build custom bet with ease. It’s one of the niftiest tools for online sports betting to emerge in the past few years. Intuitive and versatile, it’s made quite a splash since its introduction, and every day, more operators are implementing a Bet Builder feature.
Today, we’ll be going over the best UK bookies for 2020 that include Bet Builder capabilities.
What Is Bet Builder?
The Problem with Online Bookmaking
When bookmakers began venturing into the growing world of the internet, abundant perks of this convenient new technology marveled players. Online bookmakers started to gain prominence, offering competitive odds and margins by saving on infrastructure and overheads.
A lot was gained, but some things, sadly, were lost. If you ever had the impulse to make an unusual bet before, you just had to pick up the phone. Your bookie would take any action and figure out the odds. As the bookmaking world went digital, this capacity was seemingly lost to the dustbin of history.
Bet Builder: The Solution
Bet Builder came to correct this, letting players assemble their bets, combining many markets, and instantly calculating the odds. The Bet Builder feature is being implemented by operators across the UK and the world at large.
To online players, the Bet Builder feature has been revolutionary, greatly expanding the markets and action available online. To players used to brick-and-mortar bookmakers, however, it’s a modern take on a timeless classic, and long overdue.
Whatever your perspective on the matter is, Bet Builder has been a boon to players, increasing options and freedom. Complementary to this, Request-A-Bet features have also become popular with online bookmakers.
What Is Bet Builder Used For?
You can use Bet Builder to craft the most specific bets you’ve ever imagined, across different markets and more. While regular ACCAs let you build bets that intersect different markets, they don’t allow different markets on the same match.
Same match Bet Builder bets provide access to attractive odds and high payouts even for matches without many such opportunities. By combining a number of markets in a single match, players increase their odds and can reach impressive payouts.
The Best Online Bookmakers Offering Bet Builder for UK Players According to BettingOnline
As accounted by BettingOnline, the history of the Bet Builder feature is brief but fascinating. First introduced by the operator Bet365 in the winter of 2018, the Bet Builder feature was an instant hit.
Previously, players had to go through the hassle of explaining their desired bets on social media. Given the opportunity to place creative bets with high payouts seamlessly, players welcomed Bet Builder with open arms.
Since then, dozens of operators have integrated similar Bet Builder features into websites, with fantastic success. Below, we provide a list of bookmakers that offer the Bet Builder feature to the UK market.
The Best Bookies for Bet Builder in UK
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List of Bookmakers That Offer Bet Builder UK Features
Bwin is one of the largest international gaming operators around, founded in 1997 as Betandwin. With a massive presence in well over a hundred countries, Bwin was quick to jump on the Bet Builder bookmakers. With a top-tier technological platform, Bwin was bound to implement a sound Bet Builder feature.
The Bwin Bet Builder feature is called “Build a Bet”, and it’s a reliable custom bet placement tool. Bwin also has a standing offer that awards a Free Bet that matches the odds of every winning Build-a-Bet wager. Combined with sign-up offers, reload and deposit bonuses, Bwin is a very enticing Bet Builder UK operator.
Bet365 is perhaps the most well-known British online gaming operator, with more than 35 million players all over the world. Founded in 2000 by Denise Coates in Stoke-on-Trent, Bet365 went online in March 2001, and have grown massively since.
Bet365 is the original pioneer that introduced the Bet Builder feature back in 2018, and that strategic advantage still shows. Their Bet Builder is the most polished in the market, with player-friendly features like in-play availability. All Bet365 Bet Builder wagers are available for cashout as well.
Founded in 2008, 888sport is one of the quickest-growing companies in online gaming, operating out of Gibraltar. Fully licensed both by the European gaming authority and by the Nevada Gaming Commission, 888sports is expanding aggressively.
Part of that push is keeping up with the competition. That’s why 888sports was quick to join the ranks of Bet Builder bookmakers. Their Bet Builder feature combines pre-match and live in the same match Bet Builder seamlessly. Simply add the corresponding items to your bet slip, and you’ll get to see your odds live.
10bet is one of the youngest gaming operators around, but they’re fully licensed to operate in the UK, Ireland and Malta, among other countries. 10bet offers a broad selection of sports and betting markets at competitive odds. Recently, they’ve rolled out a full-fledged Bet Builder feature.
Dubbed the “Create Your Bet” system, the interface allows mixing and matching several betting markets in one match. It’s an intuitive and straightforward setup, with all the usual features. One potential drawback for some players is that the 10bet “Create Your Bet” system is restricted to their mobile app.
Unibet, founded in 1997 by Anders Ström, is another titan of international gaming, with a presence in over 100 countries. Unibet has risen from a one-person operation out of a residential address to a major industry player, headquartered in Malta. In the process, they’ve established themselves as innovators and trendsetters.
Unibet offers a Bet Builder feature that’s integrated into their regular betting interface. You can access the Bet Builder from any football match, using the appropriate header. Each Bet Builder wager accepts up to 12 combinations. However, please keep in mind the Unibet Bet Builder only takes pre-match bets.
SportingBet is a well-established British online gaming operator, founded by Mark Blandford in 1997. SportingBet is a versatile operator, offering sports, racing, casino, bingo, poker and lottery betting. The company is headquartered in London and is listed on the London Stock Exchange.
SportingBet recently joined the list of bookmakers that offer Bet Builder services. It’s not the best bet builder the UK has to offer, but it’s a perfectly serviceable same match bet builder. Combined with a multitude of sign-up offers, deposit and reload bonuses, SportingBet is a decent choice for bet building.
Founded in 2018, MansionBet is a newcomer to the world of online gaming, but their roots go deep. The company that created MansionBet has been an online gaming operator since 2004, with MansionCasino, and then Casino.com in 2007.
Recently, MansionBet rolled out their “Make A Bet” feature, joining the ranks of Bet Builder bookmakers. The “Make A Bet” system is the same match bet builder that handles custom football bets as Accas. It has a limit of up to six combinations per custom bet, which is less than some operators.
Based in London, Betfair is one of the largest online gaming operators in the world. They were also the first online gaming website to become an official sponsor for a Premier League team. Betfair is a unique operator that tends to march to the beat of their own drum.
“Betfair Multiples” are Betfair’s take on the Bet Builder feature. Múltiples are seamlessly integrated into the main betting interface and are rather hard to miss. Markets across many sports and racing are available for Betfair Multiples.
BoyleSports, headquartered in Dundalk, and boasting over 270 shops across the UK, is Ireland’s largest independent bookmaker. They’ve successfully transitioned to the era of online gaming, with top-rated mobile apps and a vast audience.
BoyleSports is one of the more unassuming Bet Builder bookmakers. They’ve quietly implemented custom bet features into their main betting interface, without much ado. Unlike other operators, BoyleSports hasn’t launched a major campaign around their custom betting platform, but that doesn’t make it any less robust.
Bet Builder – How to Create a Bet Builder Bet?
Every Bet Builder bookmaker is different, and each implements the Bet Builder feature in their unique style. However, Bet Builders are universally intuitive and easy to use. They are often integrated into the regular betting interface, or housed in prominent spots as separate interfaces.
Navigating Bet Builders
Creating a bet using the Bet Builder bookmakers provide is generally a straightforward process. Whether it’s within the standard betting interface or in a dedicated section, you build your custom bet by combining different markets. You pick a combination of specific Bet Builder betting markets and put together your dream bet.
Common Bet Builder Limitations
Typically, there’ll be some requirements at this point, which largely depend on the operator you are using. Different operators have different rules, such as the qualifying sports, betting markets and maximum allowed combinations.
Many operators offer the Bet Builder feature exclusively for football matches. Others limit the function to football and horse racing. Some offer custom bets for the NBA and NFL, on top of football or tennis. A few offer a broad selection of sports in their Bet Builder betting markets.
Figuring Bet Builder Bookmakers Odds
The basic principles always apply. More combinations yield high odds, which give you access to high payouts with low stakes. Of course, risk increases along with the total number of combinations, so striking the right balance is vital.
Different Bet Builder bookmakers calculate odds using different algorithms, so your odds value may vary. It can be smart to test your pre-match custom bets in more than one Bet Builder to judge the market. If you like the odds you see, you move on to the final step.
Placing Your Bet Builder Bets
After successfully making your picks in applicable betting markets for the selected match, you’re ready to go. Assuming you’re within the combination limit for the operator, all you have to do is click the websites ‘place bet’ button.
Bet Builder Examples
The options available to you within the Bet Builder feature will depend on the operator you’re working with. Each operator will give you different odds based on their calculations. However, the following are a few generic examples of what a Bet Builder bet may look like.
Example 1: Bet365 Bet Builder
In the Bet365 bet builder, players have access to multiple combinations of custom bets, in various sports. They can pick up to six Bet Builder betting markets for a single custom bet. Available markets include halftime/fulltime match result, both teams to score, number of goals, player to score, and more.
Let’s say Liverpool is playing Chelsea. You’re pretty sure one of them will score a goal before halftime, but also that both teams will score. You are counting on a goal from Salah as well.
You would enter the Bet365 Bet Builder and select the Liverpool v Chelsea match. Then you would choose “Both teams to score” and add it to the bet. Then you’d add Salah to score, and then a halftime result of 1-0. The Bet365 Bet Builder would then calculate the combined odds. If you like what you see, enter your stake and place your bet.
Example 2: Unibet Bet Builder
Unibet offers an extensive selection of Bet Builder betting markets, so your options are less limited than with others. They also have a high limit of 12 combinations per single bet, so very high odds are always possible.
Let’s take the same Liverpool v Chelsea Premier League matchup. You could craft a much more complex bet, combining all kinds of picks to get high odds. Match result, 1×2, corners, first scorer, both to score, cards, multiple players to score, etc. You can have Abraham scoring for Chelsea, Salah scoring first, Liverpool taking the match 2-1, 5 cards and 15 corners.
That’s five combinations, and the odds already would be quite high, no matter how low your stakes. Once you’re satisfied with your choices and the calculated odds, place your bet, and you’re all set.
Sports – Which Sports Are Available Through Bet Builder?
The sports available through the Bet Builder feature depend entirely on the provider in question. A vast number of providers solely offer football matches within their bet builder interfaces. Others incorporate other sports, including racing, basketball, American football, tennis and more.
The availability of different sports through Bet Builder platforms mostly depends on the degree of odds calculation automatization. Many operators have automatised their odds calculation for football Bet Builder betting markets, but not yet for other sports.
Some operators even incorporate live markets and in-play action in their Bet Builder interface. It all depends on the degree of automation the operator has implemented in their platform.
Some providers offer basketball betting markets on their Bet Builder feature, including Bet365, which recently added the NBA. It’s not currently a prevalent sport among Bet Builder UK operators, but it’s becoming increasingly popular.
Several providers offer horse racing betting markets in their Bet Builders, including Betfair. Betfair offers several horse racing coupons and betting markets for players. Horse racing is one of the more common additions to Bet Builder features.
A few operators, like Betfair, offer tennis betting markets in their Bet Builders. It’s less common than horse racing but more common than most American sports. Given the popularity of events like Wimbledon, it’s likely a technical limitation rather than an issue of market size. That means it’s a Bet Builder market likely to grow soon.
Another sport with increasing popularity among the best Bet Builder UK operators is cricket. While not as prominent in the UK as it used to be, there’s an incredibly lively market overseas. It’s likely a matter of time before it becomes a staple of larger Bet Builder operators.
Other Us Sports
Many entertaining US sports leagues, such as the NFL, NCAA and more are drawing increasing attention from UK players. A few operators, like Betfair, have capitalised on this trend, integrating these sports into their Bet Builder interfaces. However, it’s unclear when and how many others will follow suit.
Betting Markets – What Markets Can I Bet on Through Bet Builder?
Bet Builder betting markets are incredibly diverse, as well as highly variable depending on the operator. You’ll find that all Bet Builder bookmakers provide a unique selection of betting markets based on the sports they cover.
Even within Bet Builder bookmakers covering the same sport, you’ll find discrepancies in the betting markets offered through Bet Builder. The more common markets will be available throughout all Bet Builder bookmakers, but few offer more ample selections.
Football Bet Builder Betting Markets
Football matches are the most common event available through Bet Builders, and as such, usually have the most followed betting markets. Some Bet Builder bookmakers have as little as five betting markets for football, and others as many as twelve. It depends on the scope and robustness of their Bet Builder feature.
Some of the most common and popular football betting markets are almost universally available in Bet Builders. These include markets like match results, halftime results, both teams to score, and the total number of corners, cards, and goals.
Every football Bet Builder bookmaker provides player to score betting markets; it’s one of the main draws of the format. Regular Accas typically let you bet on players to score, but only one per match. With Bet Builder bets, you can have two, three or more players to score in the same game.
Other betting markets in football include first player to score and the first team to score. There’s also total number of throw ins, team specials, double chance, winning margin, and more. Anything you can think of that happens in a football match, Bet Builder bookmakers have covered already.
Horse Racing Bet Builder Betting Markets
Bet Builder betting markets for horse racing comprises a fair range of modalities. Horse racing is a flexible sport, and in American markets, there are quite a few offered regularly. Bet Builder UK operators are likely to catch up quickly. However, the current selection isn’t far behind at all.
They include the most straightforward betting markets, picking horses to win, place or show. They also include some multi-horse bets with higher odds, like exactas, trifectas, and sometimes, superfectas. They can occasionally include more forgiving bets, like exacta boxes and trifecta boxes.
As Bet Builder bookmakers continue expanding and their interfaces are further refined, we’re likely to see even more betting markets. Bookmakers that already have Bet Builder features and horse racing sections are expected to adapt soon.
Other Sports Bet Builder Betting Markets
Many specific betting markets exist for several sports currently available in Bet Builders in UK gaming operators.
Tennis Bet Builder betting markets include match result, handicap, set winners, total sets over/under, and exact score. Basketball betting markets include MoneyLine (straight bets), handicap (point spread), two-way, total over/under, quarter/period totals and others.
Will Bet Builder Be Available for Euro2020 Matches?
Historic Euro2020 Championship
The UEFA Euroleague Championship is the most popular and prestigious football tournament in Europe. The Euro2020 championship will be the 60th anniversary of the UEFA. To commemorate the occasion, it will be hosted in several nations.
Big Local Games
With the semifinals and final taking place in London’s Wembley Stadium, it’s safe to expect massive interest in the tournament. Tens of thousands of people will be present in London for the most crucial matches. More than ten million will likely tune in to the final in the UK. It will be an absolute football frenzy.
Bet Builder Euro2020 Integration
Of course, with increased interest in sports comes increased interest in betting. And Bet Builder bookmakers aren’t likely to let the opportunity slip by. Football matches are already the most common sports for which bet builder features are available. Integrating Bet Builder Euro2020 options is only natural.
You should keep an eye out for Bet Builder Euro2020 promotions and offers in your favourite operators. The nature of the tournament makes bet building a likely trend. Euro2020 will have relatively few matches, between relatively even teams.
This will make it hard to get large payouts with small stakes unless you resort to bet builder strategies. Custom bets are ideal for getting exposure to high odds from any football match, no matter the odds. So it probably won’t just be available, but widely adopted and promoted.
Key Terms and Rules for the Bet Builder
Stick to the Limit of Combinations
Bet Builder bookmakers each have their specific limits when it comes to custom bet combinations. Limits range from as low as six to as high as twelve different betting markets per single bet.
Most Bet Builders won’t allow you to make bets that exceed their combination limit. However, some might allow bets to be placed, but operators won’t recognise them. So keep an eye on the limit for each operator.
Be Mindful of Void Bets
Custom bets are, naturally, a kind of accumulator bet. Multiple betting markets making up a single bet. However, many Bet Builder bookmakers have terms and conditions regarding void bets.
A void bet is what happens when any one of your betting markets becomes void, for any reason. When a bet is “void”, players get their stakes back, so they don’t win or lose any money.
For example, a player you selected to score might not play, or your horse might not be in the race.. When something like that happens, voiding one of your betting market picks, your entire custom bet will be voided in most cases.
No Combining Bet Builder With Other Promotions
Most of the Bet Builder bookmakers out there run several promotions and offers all year-round. From free bets to matching deposits, there’s an extraordinary diversity of promotions out there. Sadly, review websites show that most operators do not allow you to combine these offers with the Bet Builder feature.
Exceptions exist, though. Some Bet Builder websites have specific, dedicated promotions for custom bets, for instance. Check the small print of your chosen operator.
Bet Builder Bookmakers Are Not Responsible for Unexpected Downtime
Not many things in life are as time-sensitive as a bet. That is why Bet Builder features are so much more popular than Request A Bet features. When sports betting, speed of the essence.
However, no system is perfect, and Bet Builder features periodically experience outages and downtime for maintenance. This can result in costly lost opportunities, especially for bookmakers that allow for in-play Bet Builder action.
Players May Have Access to Bet Builder Features Removed for Misuse
Most Bet Builder bookmakers offer the opportunity to build your bet on an individual basis. This means that access to custom bet interfaces can be revoked at any time and for any reason.
Operators typically don’t interfere in the regular betting and custom betting activities of players without good reason. Players intentionally abusing the custom bet system or coordinating bets to manipulate odds would be an example of misuse.
Some Bet Builder Bookmakers Only Provide Pre-match Bets
Depending on the specific Bet Builder bookmakers you are using to build your bet, betting markets will be limited differently.
Some operators allow for both pre-match and live/in-play same match Bet Builder wagers. Others only offer pre-match betting markets for custom bets.
As Bet Builder becomes an increasingly popular feature with UK bookmakers, customers are having more questions about the system.
To help players get familiarised with Bet Builder, we’ve put together a brief guide. It includes answers to the most common questions posed by betting customers regarding the Bet Builder feature.
How Bet Builder Works?
Bet Builder is very similar to traditional in-person bookmaking – give your bookie a specific bet, get the odds, place your stake. It offers the flexibility of personal bookies and the convenience of online betting. The user-facing side of things is reasonably intuitive and straightforward. Under the bonnet, though, exciting things are happening.
When you build your bet using the interface, you’re putting together a complex combination of a series of events. Calculating these odds manually would take even the most veteran bookie or gambler a good bit of time. Depending on the betting markets involved, it can be a pretty complicated calculation.
Some more exotic betting markets will even require specific analysis of sports betting markets, ratings and odds. In the era of big data, these kinds of operations can be done vía computer algorithm with unforeseen precision. That’s why Bet Builder is currently starting to spread across online bookmakers all over the UK and the world at large.
Using advanced algorithms and massive pools of betting rating data, Bet Builder calculates the odds for any custom bet. Different Bet Builders are more or less instantaneous, but it’s generally a pretty fast system. You can typically build your bet, see the odds and place your stake within a couple of minutes.
Each operator deploys different technologies and has different betting data to work with. That’s why some variation between odds cited for the same custom be by different bookmakers is par for the course.
Conducting a Bet Builder review of your favourite pre-match combinations in different operators is always smart. Shopping around for the best odds for a specific custom bet can be cumbersome. But you can get a rough idea of how high the odds for your favourite combinations tend to be on some operators.
Which Is the Best Bookmaker in UK for Bet Builder?
What the list of best Bet Builder bookmakers in the UK looks like depends a lot on your personal preferences. There are different criteria you can judge Bet Builder bookmakers by, depending on your priorities. Some Bet Builders are more comfortable to use than others; some have higher combination limits, others offer more sports or markets.
Your gambling style, preferences and priorities will determine what the best Bet Builder is for you. Additionally, operator promotions available and compatible with Bet Builder may be a deciding factor for many players. Nevertheless, the following are a few suggestions classified by what you value most in a Bet Builder.
- Best interface: If you value a good-looking, seamless appearance and a robust technical backbone, you want the best interface available. Bet365 is the best Bet Builder bookmaker for you.
- Best same match Bet Builder odds: If the bottom line for you is simply your bottom line, you want the Bet Builder bookmaker with the best odds. In that case, Unibet is your best bet.
- Best integration: If you prefer an operator that integrates custom bets without much fanfare, you appreciate a seamless and clean implementation. BoyleSports offers an ideal Bet Builder experience for you.
- Best for in-play action: If you love building your bets, but wish Bet Builder features weren’t limited to pre-match action, try Bet365. Their recently implemented live play Bet Builder features are top-tier.
- Most flexible: If you want to build your bets, but feel constrained by the limited markets and options, try Betfair. Betfair has one of the broadest selections of betting markets of any Bet Builder bookmaker.
- Highest combination limit: If you are a combination fanatic, and can’t get enough of the top odds, you need the highest combination limits. Unibet has your back, with up to twelve betting markets per single bet.
- Highest diversity of sports: Betfair has, without a doubt, the most diverse lineup of Bet Builder sports betting markets. If it’s sports options you need, Betfair is the way to go.
- Overall quality: It’s challenging to make a fair assessment of such a varied crowd of bookmakers. However, the standout Bet Builder bookmaker based on overall quality has to be Bet365. Impeccable interface, many options, frequent updates and new features continually being rolled out.
How Many Online Bookmakers Offer a Bet Builder in the UK?
As explained above, Bet Builder entered the UK market for the first time after being premiered by Bet365 in 2018. Since then, its adoption has been a rapid, massive affair, with many bookmakers investing considerable resources to catch up.
In the months after being introduced by Bet365, similar Bet Builder features were rolled out by half a dozen operators. Some were better executed than others, with varying degrees of functionality. The floodgates soon were opened, and Bet Builder features are being rolled out by more operators every day.
There are currently dozens upon dozens of Bet Builder bookmakers licensed to operate online within the UK. It truly is a matter of preference which operator you’ll go with at this point. It’s most likely just a matter of time before the feature is virtually universal.
Almost all the major players in the market have introduced features to build your bet. Those who haven’t typically still offer Request A Bet systems through social media. The hassle of Request A Bet and increasing popularity of custom bets is likely to drive up Bet Builder adoption.
Among newer and smaller operators, Bet Builders are becoming increasingly common as well. Numerous smaller operators have integrated Bet Builder features into their interfaces or mobile apps.
Why Should I Bet Using the Bet Builder Feature?
There are plenty of reasons to explore Bet Builder features within your preferred betting operators. Bet Builders provide online players with exciting exposure to attractive, high payouts on very low stakes.
Custom bets are one of the most popular, iconic and memorable kinds of wagers around. Many gamblers have fond memories of their first big win, and they’re often lucky combinations played with low stakes. Bet Builder lets players reconnect with their roots, providing access to the mixing-and-matching of betting markets, long-lost to digital bookmakers.
If high odds, low stakes and nostalgia isn’t enough to entice you, maybe Bet Builder isn’t for you. Bet Builder combinations carry an inherently more elevated level of risk, which may not fit every customer’s playing style. Exposure to high odds naturally comes with a much-reduced probability of success.
Additionally, the specificity of Bet Builder betting markets makes it harder to shop around for better odds. It would be cumbersome to build the same bet in different builders to test the odds provided. Specific betting markets are exclusive to some operators. This makes it more likely that the odds you get are less competitive than more mainstream bets.
What’s the Difference Between Bet Builder and “Request a Bet”?
In the dark days before most every operator out there had a Bet Builder, we used Request A Bet. Many operators who still don’t have Bet Builder features have Request A Bet systems up and running. Most Bet Builder bookmakers continue to operate Request A Bet systems in some shape.
What’s the difference? Well, there’s a few essential ones to note. Request A Bet systems usually work through social media channels, such as WhatsApp, Facebook, Twitter and LINE. Staff monitors these channels to handle bet requests following some established protocol, such as a hashtag.
After receiving a bet request, staff forward the bet to oddsmakers, who provide manually calculated odds. Then the player can use a special link provided to place their requested bet. Meanwhile, Bet Builder bets calculate odds automatically and require no human interaction.
Players simply choose any valid combination of the available betting markets for the selected match. Once you build your bet, the software calculates and shows you the odds, and you place your stake and bet. From the outset, there are several key differences here.
First off, Request A Bet systems are slower than Bet Builders. The human element will always make them far tardier to respond, especially for big matches with many requests. When speed is of the essence, Bet Builder is the superior system.
However, nothing beats the Request A Bet system for flexibility. Bet Builder betting markets are limited by design, and you can only make so many combinations on so many markets. If you’re feeling genuinely exotic, or are certain a bird will land on the ref, you need Request A Bet.
There’s no limit to what you can include in a requested bet. That flexibility.guarantees that the feature will likely stay around for years to come.
After reading this guide, you now know everything you need to when it comes to Bet Builders. Why not give it a try this weekend?
You could give yourself the chance to win big, and have fun at the same time. The best approach is to try out a number of the bookmakers mentioned, and take advantage of their offers and promotions. With a little bit of time and patience, you could find the strategy to make profit more regularly than ever before!