William Hill Review 2020 | 3 Free £10 Bets | BettingOnline

William Hill Review logo

William Hill Review

William Hill Review


William Hill Review logo

New players only | Min deposit £10 using code P30 | Min odds 1/2 (1.50) | Free bets paid as 2 x £15/€15 (30 days expiry) | Payment method/player/country restrictions apply

T&C Apply

Review Summary:

William Hill is one of the oldest and most popular betting sites in the UK. Having established itself as a high street favourite, it now dominates the online market with great bonuses, flash odds and a quality all round service for the more traditional and discerning sports bettor

Bonus Review:

Bookie Review:


  • Great Horse Racing markets
  • William Hill TV live streaming
  • Variety of secure banking methods
  • Site looks busy
  • Mobile website can run slow

About William Hill

William Hill was founded in 1934 as a betting service where punters made wagers through telephone and postal services. This was at a time when cash gambling was illegal in the country. Hill also invented fixed odds football betting, as well as being the first public bookmaker to be listed on the London Stock Exchange.

Following the launch of its tax-free online betting services in 2000, the company expanded into an online casino and went into partnership with Playtech, the world’s largest provider of casino software and poker network operator. Playtech developed the poker software the site currently uses; it runs its poker games through the iPoker network.

These days it’s one of the biggest and best gambling companies in the UK and offers a huge variety of sports and markets on which to bet.


  • Customer support
  • Design & Usability
  • Bonuses & Free bets
  • Betting markets & Odds
  • Sports coverage

Market Offering

There is no doubt that it is one of the biggest and most prominent global online bookmakers in the world; William Hill offers a huge variety of sports and markets. It allows you to bet on all top sporting events, with the main sporting events offering as many as 250 markets. The markets that William Hill particularly excels in are football and horse racing; William Hill considers these to be its most important services.

It has a dedicated horse racing page that lets you bet on all UK and Irish races, as well as races from many other countries including France, South Africa, Australia and USA. As well as this, there is also the Daily Racing Podcast; this provides bettors with lots of info and tips about the races due to be run on that specific day. Despite the main sports being football and horse racing, there are plenty of others on offer such as:

On top of this, William Hill lets you bet on a wide number of eSports such as League of Legends, CS: GO, Dota 2, Overwatch –OWL and StarCraft. You can also place bets on political matters, such as the next permanent leader or another Scottish referendum. There are also TV events like Eurovision Song Contest and who will rule the 7 Kingdoms at the end of Game of Thrones. You could also bet on the royal baby if you want.

In-Play Betting

William Hill also allows you the opportunity to bet in-play on a wide number of sports, including football and horse racing, and offers an impressive number of markets for live betting. You can also watch sports matches through the option of a number of live streams using William Hill Television. However, you are only able to watch William Hill TV if you have made a bet with them or if you have money in your Will Hill account.

As well as this, William Hill’s Betting TV doesn’t just offer the ability to stream sporting events outside of the UK, but it also lets you stream commentary as well as the studio build-up that happens before the UK and Irish races. William Hill has a huge amount to offer when it comes to in-play action.


Although it’s clear to see that this is a site that may offer lots of sports and markets, it does favour football and horse racing. However, is this reflected in its odds? Well, actually no. William Hill odds are seen to be pretty competitive in many fields that it offers, not just UK favoured sports, but also those aimed at the Northern American market. The traders at William Hill really do excel when it comes to market options and market value.

To show this, it has now expanded its already very competitive and strong product range and now it runs an average margin of 5.4 on football. This is very impressive compared to the others out there and proves to its betters that it aims to offer the best value for money.

This site really does endeavour to emphasise that you have the opportunity for advanced odds every day on a very wide variety of markets and sports out there. As a result, it offers Best Odds Guaranteed on both horse racing and greyhound racing. It also has the ‘Cash in my Bet’ option for those worried about losing money. This is available on a variety of sports including football, boxing, cricket, darts, tennis, snooker and golf.

Overall, William Hill has an overall betting margin of 4.5% over all sports, which really does rank it among the best.

Bonuses & Offers

T&Cs Apply

When it comes to bonuses, William Hill offers many. From welcome bonuses to free bets throughout your stay, here are some you can expect to find:

Welcome Bonus

The William Hill welcome bonus will give you 3 free £10 bets when you place your first bet of £10 or more on odds of ½ or more, which is one of the better sportsbook welcome bonuses around. As you can imagine, there are terms attached to this such as:

  • Only the win part from Each Way bets count.
  • If you deposit using Neteller, PayPal, Paysafecard, Envoy or Skrill you will not be eligible to receive the bonus.
  • This is only open to residents of UK, ROI, Jersey, Guernsey and the Isle of Man.
  • The free bets stake will not be returned as part of the settlement of winning free bets.
  • The free bets must be played within 30 days of receipt.

All in all, this is a great bonus with very fair terms attached.

2 Clear Bonus

This allows you to accept a 15% of your winnings free bet bonus, up to a max of £100 if the horse you backed to win, wins by 2 lengths or more. This is only available on certain UK and Irish flat races and comes with Terms and Conditions attached.

Try Again Bonus

This promotion appears in the live Super League matches and it will reimburse your stake, up to £50, as a free bet if the player that you chose as first scorer scores the second try.

Cash in my Bet

This lets you cash in your bet early if you think your bet will lose. Certain single or multiple bets will already have a cash-in value attached. The later in the game you wait, the higher the value.

Acca 5 Insurance

This reimburses your stake as a free bet if you have a minimum 5-fold accumulator and one leg fails. With this, you can get up to £20 in free bets each day. Every fold of the acca needs to be at odds of ½ or higher though.

Your Odds

This lets you create your very own scenarios on different events. After you have made your bet, you can tweet a scenario with the hashtag #YourOdds to @WilliamHill and then it will attempt to give you the odds on that happening.

Enhanced Odds

As well as all of these offers, it also gives you Enhanced Odds on some of the best markets. All you need to do is look for the Enhanced Odds logo when placing a bet. Every betting promotion offered has a limited time span, so do be sure that the promotion you want is still running.

Premier League betting with William Hill

Security and Regulations

William Hill is a huge company that operates in many different countries, and as such is licensed by some of the very best regulatory bodies out there. Firstly, it is licensed by the Gibraltar Gambling Commissioner for its European licenses. On top of that, to cater to its UK punters it is also licensed by the very strict UK Gambling Commission. This means that you can be sure that it is adhering to the very strictest of rules and regulations. As well as this it is an IBAS bookmaker (Independent Betting Adjudication Service). This is an Alternative Dispute Resolution service that provides informed and impartial adjudications on any dispute that arises between a bookmaker and customer. You, therefore, know that your rights are being looked after.

On top of this, all data – financial and personal – is protected by SSL encryption technology; this prevents hackers from being able to get access to it.

Furthermore, William Hill associates itself with GambleAware, Gamblers Anonymous and Gamblers Therapy so if you have a gambling addiction; it can point you in the right direction to get the best help available.

Banking Options

As you would expect, there are a vast number of payment methods on offer allowing you to deposit and withdraw your money into your William Hill account:

Furthermore, other options available are UseMyBank, Mastercard, CashU, Gluepay, Teleingreso, Bank Link, Multibanco, EPS, eWire, Boleto Bancario, eKonto, Fundsend, Speedcard, Euteller, POLi, iDeal, Abaqoos, Nordea, Giropay, Sofortuberweisug and Przelewy24 for punters outside the UK.

All deposits are immediate, so you can start straight away. As well as this, none have fees attached. In general, the minimum deposit allowed by William Hill is just £5 although some methods, such as eWallets and online banking have a minimum deposit of £10.

With eWallets, it processes your withdrawals in just one day, with credit and debit cards it takes between 2 to 5 working days; for bank transfers, it can take between 5 to 10 working days. The amount you can withdraw at one time varies widely depending on the method you use. It goes from between £10 to £5,000 with Quick Cash all the way to £10 to £250,000 with Visa, MasterCard and Maestro cards.

The currencies currently accepted by the sportsbook are GBP, USD, AUD, CAD, SEK, DKK, EUR, HKD, JPY, SGD, and CHF.

Customer Service

William Hill offers a number of ways in which you can contact the support team. Simply go onto the ‘Contact Us’ page and you’ll be given these options:

The Live Chat is available 24-hours a day and allows you to speak immediately with a Customer Service operator. This is the quickest and easiest way to get the issues solved as all the team members we used were helpful and very professional.

A phone number is available to you if you are a resident of the UK: 0800 3551 3551. This is a Freephone number that can be used by landlines and mobiles. This will take you directly to a Customer Service agent who will then be able to assist you quickly. As well as this, there other numbers for outside of the UK although there may be some cost attached to these. The telephone service agents were also very polite and helpful.

On top of this, if you don’t mind a bit of a wait and have a non-urgent query, you can contact the help desk via email. These are usually answered within the day but do make sure to include your name and account number so it can be dealt with swiftly.

There are also the options of sending good, old fashioned letters to the Gibraltar offices – if you don’t care for a quick reply; or you could contact them through Twitter.

Before you try any of these though if you have a general query then try out the FAQ section. There are many standard questions answered here, and the chances are you might not need to contact them anyway.

Bookmaker Support Details:
You can contact William Hill customer support via email, live chat, telephone and twitter

Customer Service Languages:
  • Country Flag
  • Country Flag
  • Country Flag
  • Country Flag

Open Hours: 24 hours

User Experience

Because of the number of sports and markets offered, the interface can look quite crowded and busy as it includes virtually all of its offerings on the William Hill home page.

However, having said that, once you acclimatise, it’s pretty easy to navigate around. The main tabs have links to all of the different sports you want to access so you don’t need to look through pages to find what you need. On the home page, you can access all of the bets that are currently in play; just below this you can access the tip advisor on your bet slip; this is just below the search bar function.

This is a betting site that offers you practically everything you could want in terms of user experience. It has thousands of betting options, tip advisor and even live streaming. Therefore you should expect a busy home page. However, it is still an attractive site that stays true to its branding.

It may look a little crowded at first glance, but everything you need is just a click away, with all sports and live bets easy to access. All in all, this is a pretty user-friendly site.

Betting Odds

Android App

Betting Odds


Betting Odds

Instant Play

Betting Odds

iOS App

Betting Odds


Betting Odds


Mobile Experience

William Hill has developed a mobile betting app so you can make your bets on the move. The William Hill app is available to download on iOS devices and also Android mobile devices.

Fortunately, William Hill has created a mobile interface that is easy to navigate and is rather user-friendly. Firstly, the registration page is quick and simple and allows you to get going in a flash. There are buttons to access the most popular and favoured sports – including football and horse racing; as soon as you press sports you can access all the rest.

For an added bonus, you also are able to access William Hill TV live streaming on your mobile. As well as this, placing bets is simple; any bet slip you can access from the right side of the site’s navigation bar.

Many of the features are the same as on the desktop version. You are able to use the same payment methods and contact customer support. Furthermore, to encourage people to play on mobile; there are also lots of promotions available. As far as sportsbetting apps go, the William Hill mobile offering is a great one.

William Hill online betting gives you exactly what you would expect from one of the biggest and best sportsbooks in the industry. The range of sports and markets is second to none; the odds in comparison to many others see it ranking amongst the best. The live streaming and live play offering makes it stand head and shoulders above other online bookmakers out there. With the addition of a huge number of banking methods, no fees attached and quick withdrawals, alongside top customer service, you can’t go wrong. This site has been certified by the best and is definitely an online bookmaker that is worthy of the reputation it has earned.
Best Values:
  • Betting Odds

    Fast and 24/7 support

  • Betting Odds

    Great mobile product

  • Betting Odds

    Best odds on many sports

  • Betting Odds

    Live streaming