Unibet Review 2020 | Exclusive £30 Money Back Bonus

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Unibet Review

Unibet Review


Unibet Review logo

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T&C Apply

Review Summary:

Unibet has become one of the biggest online bookmakers and gambling sites within not just the UK, but the world.  The bookmaker came onto the scene in 1997, so it has plenty of experience.

Bonus Review:

Bookie Review:


  • Fantastic football odds
  • User-friendly mobile product
  • Great live streaming
  • Slow response to email
  • Limited banking options

Unibet has become one of the biggest online bookmakers and gambling sites within not just the UK, but the world.  The bookmaker came onto the scene in 1997, so it has plenty of experience. With such a time in the industry, it operates now in over 100 countries around the world. It has in excess of 14 million registered users – and this number is growing daily.  As a result of this, Unibet has created a site that is translated into 20 different languages and is user-friendly all over the globe.

The parent company of Unibet is Nordic OMX, a Swedish and Finnish financial service company; it has its head offices based in Malta, as do many other online gambling institutes. The company, Unibet Group PLC is publicly traded on the Nasdaq Stockholm and has expanded its business with the acquisition of Bet24 and Bingo.com. Clearly, this is an online bookmaker that is getting bigger and better every day and in this Unibet review, we will see why it is so popular around the globe.


  • Customer support
  • Design & Usability
  • Bonuses & Free bets
  • Betting markets & Odds
  • Sports coverage

Market Offering

Not only does Unibet have a massive customer base, but it caters to it with a very extensive market offering. The range and variety of sports and markets on offer are very impressive and rival the other huge bookmaker competitors out there. In fact, one of Unibet’s USPs is the bettors’ ability to be able to bet on some of the most obscure options in sports betting. Unibet offers nearly every sport around the globe and has a practically unlimited number of markets in football. Because of its main customer base, Western European sports offer the widest number of markets, but even the less obvious and well-known sports have a decent number of market options.

As well as these sports and games, there are also eSports to bet on, such as CS: GO, Dota 2, League of Legends and Starcraft 2. There are also TV and novelty bets that you can make such as betting on awards and prizes, such as UK Sports Personality of the Year; Royal news; Weather bets; Eurovision bets; Global Financial bets; TV series bets and more. Further to this, it has a political section where you can place bets on political events around the globe.

In-Play Betting

Unibet offers a wide variety of in-play sportsbetting options for all. You can choose to play live bets on sports such as global football matches, cricket, tennis, basketball, horse racing, table tennis and more. Simply look down the left-hand side and you’ll be able to see all the live events taking place. Then, in the centre of the screen, you’ll be able to see a live scores box that offers certain game statistics as well as the live odds.

On top of this, Unibet has the added extra of offering live streaming, which isn’t offered by every online bookmaker. The live streams are free on the proviso that you have a registered account. This is one of the top bookmakers for live streaming and rivals the very best around. To see all the live streams on offer, simply go to the live betting section and you’ll have access to everything you need for a top live betting experience.


Unibet offers great odds on pretty much all of the sports that are available and these odds are competitive with the very best around. For some reason, Unibet seems to fly slightly under the radar when it comes to being the top choice for odds. However, the odds on offer, especially for football, are some of the best to be found online.

One thing to note is that it has a bookmaker’s margin of under 4%. As well as this, American Football has margins of 3.8% and tennis has a margin of 4%, which is great. All in all, most of the markets across the board are pretty competitive here, although hockey has rather high margins compared to the rest.

The odds displayed vary between fractions and decimals, depending on the country and language you choose. If you click on UK, then the site always displays odds as fractions. However, choose Australian or New Zealand and it will give your odds in decimals.


T&Cs Apply

Welcome Bonus

When you decide to sign-up with Unibet, you’ll be awarded a welcome bonus of money back as a bonus if your first sports bet loses. This offer is only available to new customers over 18 that are located in the UK.

To get this offer, simply place your first bet, minimum £10, on odds greater than or equal to 2/5. Should your bet win then you’ll get your winnings and stake, but if the bet loses, then you’ll get your stake back up to a maximum of £30.

If you do bet the money back bonus, there is a 3-times wagering requirement to complete the bonus conditions. This means that if you got the full £30 back as a bonus, you’ll need to bet £90 to meet the wagering requirements. This must also be completed within 60 days to count, which is quite a generous time frame compared to many others around.

There are other offers available once you have signed up that also give you great value for money. The betting promotions change relatively frequently to cater to the current sporting events. Here are some that are currently on offer.

The 10k Unibet Champion Hurdle Prize Pool

Because Unibet sponsors the Champion Hurdle, to celebrate, it is giving away over £10,000 cash to lucky punters. All you have to do to be in with a chance is place a bet of £5 on the Champion Hurdle with minimum odds of 2/5 and the winners of 10 cash prizes, ranging from between £250 and £5,000 will be drawn randomly. Because it is a cash prize, there are no attached terms and conditions to the winning money.

Cheltenham Money Back

Unibet is offering money back as cash if your horse finishes 2nd every day of the Cheltenham Festival. All you have to do is bet £20 or more on the winner of selected races (2 per day) and should your horse come in 2nd then you’ll get a £20 cash refund. Because this is cash, there are no wagering requirements attached.

2 Free Spins for every Champions League Goal

If you bet at least £10 on the Champions League, then you’ll be given 2 free spins on Starburst online slot game every time a goal is scored. Simply opt-in to claim this deal. Any winnings from the free spins will be subject to a 25-times wagering requirement.

In-Play Free Bet Club

If you join the In-Play Free Bet Club, then you’ll receive a £10 In-Play Free Bet every week when you place 5 or more £10 In-Play bets on football, cricket, tennis and darts. The In-Play bets need a minimum odds of evens and your free bet will come with terms and conditions attached.

Acca Rush

You can get a 25% profit boost in Premier League 1×2 5-folds when you opt-in and make your acca. Your stake will be capped at £20 and the maximum bonus available is £1,000 per week.

90+ Cashback

All losing Correct Score, Halftime/Fulltime, First Goalscorer and Last Goalscorer bets of £5 or more will be refunded if a goal is scored after the 90th minute.

Champions League betting with Unibet

Security and Regulations

Unibet currently holds a license from the Malta Gaming Authority as well as the Remote Gambling Commission of the Government of Gibraltar and the Alderney Gambling Control Commission. On top of this, it holds local gambling licenses to operate in the UK, Ireland, Belgium, France, Germany, Denmark, Italy, Estonia, Romania and Australia. The licenses allow it to access many countries, although notable countries such as Portugal, Canada and the US are out of remit.

As well as licenses in the top countries, it is also linked to the EGBA (European Gaming and Betting Association), which promotes the creation of a safe and reliable European digital environment for online gamblers with high standards of regulation. It is also linked to ESSA, a non-profit organisation that will pass information onto the sports regulators of any irregular betting patterns or insider betting. This site is also eCOGRA certified, ensuring it a safe and fair site. It is also a member of Protect Integrity. Furthermore, it is linked to responsible gambling bodies such as GamCare and Gambling Therapy.

Additionally, all financial and personal data is protected by top SSL encryption technology to ensure third parties cannot hack into any details you provide to the site.

Banking Options

The banking options available at Unibet are very similar to those on offer by many others. There are plenty of options to ensure safe and speedy transactions. The notable options available for depositing and withdrawing are:

Visa Credit/Debit


All deposits are immediate and come with no fees attached, so you can start your Unibet journey quickly and cheaply.

Regarding withdrawals, before you have verified your account, there may be a slight delay to your withdrawals, but once the verification has taken place, Unibet deals with withdrawals very quickly. If you request a withdrawal via an eWallet, such as PayPal, Neteller or Skrill, then you can get these within 12 hours. Withdrawing via a bank transfer can take between 1-3 days and back onto debit or credit cards can take between the standard 3 to 5 days. Again, there are no fees attached to withdrawals. Withdrawing at Unibet is great compared to many other online bookmakers and is one of its benefits.

The currencies currently accepted by Unibet are GBP, USD, BRL, CAD, HRK, CZX, EUR, DKK, HUF, NOK, PLN, RON, SKK and CHF.

Customer Service

Considering Unibet is such a large company that deals with over 100 countries and around 14milllion people, although the customer support is decent. it isn’t necessarily as hot as you would expect. Maybe it’s because it is so large that it has troubles dealing with the large number of queries that are directed.

Unibet provides an email for support, [email protected]. However, only use this if you don’t mind waiting for a reply because, in our experience, this can take a whole 24 hours and sometimes even more. On top of this, it has a live chat, which can be great. In general, it isn’t as fast and immediate as you might expect, but it is quicker than email and the responses are generally helpful and friendly.

Finally, there is a phone number on which to contact the support. This, in our experience, is the best way to deal with any queries, especially if the query is urgent and requires a quick assistance. These phone lines are manned 24 hours a day so you should be able to get immediate assistance as needed. The UK number is free phone, but the international number may apply charges.

However, as soon as you do enter the Help section of the site, there is a great FAQ section. Simply type in your question and it takes you to the relevant section of the website. If you can’t find your answer there then you can go straight to the agents.

Bookmaker Support Details:
The Unibet customer support is open 24 hours via live chat, email or telephone.

Customer Service Languages:
  • Country Flag
  • Country Flag
  • Country Flag
  • Country Flag

Open Hours: 24 hours

User Experience

The website looks great and from the very outset, it’s clear and concise. Straight away you are offered a choice of languages; then you have the option of choosing what area of the Unibet site you wish to visit. As soon as you hit the Sports tab you are presented with a crystal clear and very fast interface. It manages to get a heap of information on each page but without looking cluttered or overwhelming.

It has listed the full number of sports and markets down the side of the screen, in order of popularity. As well as this, there is a live counter that displays all the current in-play offers available at Unibet. Unlike many others, the bet slip isn’t on the page, taking up too much space. Instead of this, simply click on your selection and it will appear on the bottom corner of the screen.

The streaming options are also on the side of the screen for all of the bet in-play markets that have streaming. To make it even better, it offers a visualisation of events that are unavailable on live streaming.

All in all, this is a crisp, clean and very impressive user-friendly site; it is one of the very best on the market.

Betting Odds

Android App

Betting Odds


Betting Odds

Instant Play

Betting Odds

iOS App

Betting Odds


Betting Odds


Mobile Experience

You can download the Unibet mobile app from the Apple store and also easily from the Windows store. It isn’t quite as quick and simple with Android, however, as you need to download it from the Unibet site.

In terms of design, it is a user-friendly site. However, because it hasn’t listed many options and menus at the top of the screen, you may have to do some scrolling to find what you want. Live betting is at the top and this is followed by the most popular sports to bet on.

As an added bonus, it has some great features such as the Football Stats Centre, which gives you detailed match reports, line-up information and stats on upcoming matches; there is the Unibet Sports TV Guide, which displays all the upcoming events that Unibet will be live streaming as well as up to date odds; there’s also the Tennis Livescore App which gives you real-time coverage of all the biggest tennis  matches  as well as information on rankings, stats, profiles and upcoming events.

This is a highly impressive and comprehensive mobile betting app compared to many others with great usability and fantastic features.

All in all, Unibet offer fantastic odds, especially on football and it really doesn’t get enough recognition for this fact. Quite often you’ll find that you can get the best odds and prices here for some of the biggest matches in Europe. The in-play and live streaming is also brilliant here; one of the best around. Top draw!
Best Values:
  • Betting Odds

    Fast and 24/7 support

  • Betting Odds

    Great mobile product

  • Betting Odds

    Best odds on many sports