Online Bookmakers UK | List of Top Online Bookies 2020

Online Bookmakers – Best UK Bookies for 2024

Keen bettors in the United Kingdom on the hunt for the best betting sites, we have got you covered. We have the experts at to give tips on the best sites for your favourite sports. In this article, we are bringing you all of their expert opinions on the best betting sites, the most popular for each sport, how to find them, betting on mobile, how to sign up and more. Stick with us for more information, and continue reading below.

Best Betting Sites in the UK for 2024 

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  • Betano UK – Best for User Experience and Mobile App
  • Betfred – Best for Retail Presence and Promotions
  • Betvictor – Best for Competitive odds and Horse Racing
  • Fitzdares – Best for Personalised Service and High-stakes Betting
  • William Hill – Best for Comprehensive Sports Coverage and Market Variety
  • Copybet – Best for Social Betting and Copying Bets
  • Pub Casino Sports – Best for Casual betting experience and social atmosphere.
  • talkSPORT BET – Best for Sports-themed betting and casino games
  • Planet Sport Bet – Best for Sports News Integration and Niche Sports
  • Tote – Best for Pool Betting and Horse Racing
  • NetBet – Best for Diverse game selection and sports betting integration
  • Parimatch – Best for eSports and International Sports Coverage
  • Betway – Best for eSports and Promotions
  • 10bet – Best for Football Betting and High Betting Limits
  • Sky Bet – Best for Seamless integration with sports betting and live casino experience.
  • bet365 – Best for Live streaming and in-play betting.

Best Betting Sites in the UK for 2024 

We will review the following five brands that are currently the best betting sites in the country to help you choose the best place for your sports betting needs and preferences.

1. Betano UK


Betano UK, a modern and immersive betting site, is kicking us off. It has taken the online betting world by storm, offering some of the best sports betting markets, especially in football. Its attractive black and red website draws you in right from the moment you land on it. There is also a great selection of bonuses for new and existing customers. While the platform may be new and not as well known, it certainly has all aspects of a popular and successful online betting platform.

Modern and immersive betting site.New betting brand to the market. 
Great football betting markets.
Generous bonuses.

2. Betfred


A reputable betting site in the UK is Betfred. Popular amongst sports fans, it is home to one of the largest varieties of sports betting markets, with competitive odds across them all. The interface provides the old-school bookies feel with modern betting options. However, this is due to a very outdated appearance. A little vintage betting never goes a miss, though, and the brand makes up for its modern appearance shortfalls with its fantastic customer experience.

Reputable betting site.The website is outdated.
Competitive betting odds.
Variety of sports.

3. BetVictor


An established and long-serving sports betting brand, BetVictor knows this industry like the back of its hand. It offers customers a platform that exuberates experience while remaining easy to navigate and keeping up to date with the latest features. It offers many different betting options across various sports; however, its live betting section is limited and could benefit from being expanded with more options. Despite this, customers can still enjoy the most popular markets, regular offers, and promotions to enhance their time at the site.

Established sports betting brand.Live betting options could be expanded.
Regular offers and promotions.
Easy to navigate website.

4. Fitzdares


Fitzdares offers a great mobile betting experience for new customers and those already familiar with online betting sites. It is known for its generous sign-up bonuses for new customers, mastering the ability to attract players to choose one platform over another. On the other hand, its existing customer promotions are limited, but with so many great games and many accepted payment methods, it’s a fun, safe and secure betting site to play at.

The mobile app is well-designed.Existing customer promotions are limited.
Strong new customer bonuses.
Lots of accepted payment methods.

5. William Hill

William Hill

A household name and one of the oldest and most experienced betting sites, William Hill took its success on the high street and brought it online. The site has a traditional feel as soon as you enter it, and although a little crowded, its regular odds boost offers and other exciting promotions immerse you within seconds. It offers various payment options, fast processing times, no fees, and a great customer support team. In future, we would love to see a customer loyalty program added, but in the meantime, there is plenty to make your time at William Hill rewarding.

Good existing customer promotions.No loyalty/rewards scheme.
Experienced sports betting site.
Regular odds boosts.

For a more in-depth review of William Hill, click here. 

How to Find the Best Betting Sites in the UK: The Ultimate Guide

To help you find the best betting sites in the UK, the team at has put together the ultimate guide to ensure you make the right choice. To learn more and for the full official guide, continue below.

Offers and Bonuses

Offers and bonuses are key factors in a player’s choice of a bookmaker. This should start with the sign-up offer, which then sets the precedence for more plentiful offers to come after registering with a site. Bonuses allow players to get more value for their money and exclusive opportunities for rewards. These can be in the form of free bets, deposit offers, cashback bonuses and loyalty rewards.

Website and App

The best betting sites will offer its platform on a website and via a dedicated app. This allows for play on desktop and mobile devices, vital in the current digital age. It caters to everyone, whether they prefer playing on the site on a desktop or on their phones. It also lets you download the app to your desktop, making logging in and resuming your last session quick and simple, storing your data and playing history, and picking up where you left off.

Mobile Compatibility

To be one of the best betting sites, its platform must be fully compatible with mobile and desktop devices. The website must be able to be accessed on a mobile browser and, therefore, will need to adjust to the needs of smartphones, such as screen dimensions and changes in orientation. Sites can also offer a dedicated mobile app that customers can download to their iOS and Android devices, allowing them to take their betting on the go. It is important to offer the increased convenience of mobile play, and it can even potentially appeal to a larger customer base for those who do not have access to a desktop.

Betting Odds

Staying competitive when it comes to odds is tricky. Betting sites must be able to challenge competitor sites to attract and retain customers. Betting odds must be consistently monitored, checking what other sites are doing and making sure a site is more marketable than another. The list of online bookmakers above is the best for ensuring fair and valuable odds that compete with those at the top.

Payment Methods

Before recommending any betting sites, we always check the accepted payment methods to ensure a good variety is available to customers. This ensures there is a method for most player preferences and plenty of choice if the one they wish to use is not available. We check for credit and debit cards such as Visa and Mastercard, online services, e-wallets like PayPal and Skrill, cash deposits at PayNearMe services, and even cryptocurrency. 

Customer Support

Customer support is another key part of the decision-making process when selecting the best betting sites. We look for the number of support options available, whether they are convenient, responsive, or available 24/7. We expect to find methods like an email address, phone number, or live chat. A help centre with FAQs is also a must-have, allowing customers to find answers without making contact and waiting for the team!


When analysing the payment methods available at a site, we also look for payouts. We check for quick transactions for both deposits and withdrawals. We expect most methods on offer to not incur a fee for transactions. We also review the minimum and maximum amounts for withdrawals and deposits for each payment method, ensuring they are as low as possible or none at all.

Betting Markets

To maintain customers’ repeat business, betting sites must have a strong variety of markets available, Whether it’s the classic and most popular sports and events or new, up-and-coming markets on Esports and virtual sports. There should be endless possibilities: the number of sixes in cricket, red cards at the World Cup, and double faults in one tennis match. We want to know if you can place these bets, accumulators, bet in-play, and cash out early before recommending a site.

Streaming Capabilities

You need a bookmaker that covers more than just the basics to keep things interesting and want to keep returning to play. One of these common must-have features is the ability to live-stream sports when placing bets alongside. This feature is available throughout the list of online bookmakers included in this article. This heightens the experience at a site and provides enough variety to stay entertained. 


Bet-builders are a popular betting option available at betting sites. It allows you to build up a bet of more than one selection from several different markets on the same game and combine it into one big bet. This common bet could make a difference in where customers sign up to play depending on a bookmaker’s bet builder offerings. 

Best Betting Sites for Football

  • Betano UK

One of the biggest in the world of football and one of the main partners of this year’s European Championships, Betano UK is a great place for keen football bettors. Home to a modern and immersive site with competitive odds and many football markets, it’s a top place to play.

  • William Hill

Recognised as one of the places to be for the latest odds on football, William Hill is an experienced sports betting site providing regular odds boosts and promotions on games alongside live streaming and betting options.

  • Betfred

An established sports betting platform, Betfred offers some of the most competitive odds on the market. Its experience, particularly in providing a great football betting platform, has helped the bookmaker build a strong presence and continue to attract new customers.

  • BetVictor

Another long-serving and established betting site, BetVictor, offers all of the latest odds on football from the Premier League, La Liga, Serie A, and beyond. Find all the most popular markets and many football offers on the site.

  • Fitzdares

Fitzdares is a great platform for bettors looking for all of the latest football betting odds and offers, in particular for those who enjoy betting on their mobile. 

Best Betting Sites for Horse Racing

  • William Hill

William Hill is one of the biggest names for betting on horse racing. Covering all of the biggest events to the smallest, there is a market for everyone. It also offers live betting and streaming of events such as Cheltenham and Royal Ascot.

  • Fitzdares

Fitzdares offers a premium horse racing betting experience and is recognised for its bonuses and best odds guaranteed offers throughout the horse racing calendar.

  • BetVictor

Offering a comprehensive betting platform for horse racing enthusiasts, BetVictor is experienced in providing the latest odds and generous bonuses.

  • Betano UK

Plenty of horse racing betting options are available at Betano UK. Take advantage of exclusive bet boosts on upcoming races as well as live-streaming and in-play betting capabilities. 

  • Betfred

Betfred excels in offering a great horse racing betting experience, with attractive free bet clubs and regular promotions on the latest races up and down the country.

Best Betting Sites for Tennis

  • William Hill

Offering extensive event coverage, William Hill is known for its wide market variety and live-streaming options for events such as Wimbledon, the US Open, Roland-Garros, and more.

  • Betfred

A great option for those who enjoy getting involved with live in-play betting, Betfred offers exclusive odds and the ability to live-stream tennis matches. 

  • BetVictor

Another strong contender for the best betting site for tennis, customers at BetVictor can find excellent bet builder options and comprehensive event coverage.

  • Betano UK

Betano UK offers customers a great selection of tennis promotions, allowing them to take advantage of the available markets and odds on all the biggest grand slams.

  • Fitzdares

Fitzdares offers great in-play betting options, live streaming, and cash-out features on tennis tournaments worldwide, keeping customers returning for more.

Best Betting Sites for Golf

  • William Hill

With coverage and odds across the biggest events on the golfing calendar, William Hill is the place to be. Enjoy plenty of markets and boosted odds on the US Open, Ryder Cup, and more.

  • Betfred

A high-quality golf betting experience is to be had at Betfred, with extensive event coverage and valuable offers across the biggest events.

  • BetVictor

Enjoy many top golf betting markets and promotions across the DP and PGA Tour events exclusively at BetVictor. 

  • Betano UK

Betano UK offers a plentiful selection of top golf betting odds across various events on the PGA Tour and major championships.

  • Fitzdares

Fitzdares offers great in-play betting options for placing bets on golf, including LIV Golf, PGA, and DP Tour events.

Best Betting Sites for Greyhound Racing

  • Betfred

Offering a great betting site and app for keen greyhound racing bettors, Betfred tops the list as the best betting site. Enjoy lots of offers and markets across all the races throughout the year.

  • William Hill

William Hill is where you can find some of the best and most competitive odds and markets on greyhound racing. Offering a large selection, it is one of the top sites to play at for this event.

  • BetVictor

If you are after detailed betting markets with live betting options, BetVictor offers just that on the latest greyhound racing events.

  • Fitzdares

If you are looking for the best mobile betting experience for greyhound racing, Fitzdares offers a modern and exciting mobile platform and an exclusive mobile app for iOS and Android devices.

  • Betano UK

Despite its newness to the UK betting market, Betano UK offers a great selection of odds, offers and markets on greyhounds.

Best New UK Betting Sites

  • Betano UK

A recent addition to the UK betting sites scene is Betano UK. A modern and immersive platform offers all of the latest odds on the most popular sports with an exciting welcome offer to welcome you to the site.

  • Fitzdares

A modern site that focuses on providing one of the best mobile platforms, Fitzdares is building a reputation for combining the traditional betting experience with an immersive one. Find odds and offers across the most popular sports and others, including virtual sports.

  • Betfred

A popular betting site among sports fans is Betfred. Available on both desktop and mobile, it offers customers a user-friendly experience making finding what you want quick and easy. 

  • BetVictor

Consistently providing top odds across various sports, BetVictor continues to impress new and existing customers with its quality and variety.

  • William Hill

William Hill provides an impressive sports betting experience with a great layout to its site, constantly refreshing to provide to the latest odds across a huge variety of sports.

For more information on the best new betting sites in the UK, head over to our page here.

What Other Sports Can I Bet On?

There are so many great sports available at betting sites, whether you are a fan, a player, or enjoy the more unique and niche markets. Not only the sports mentioned above are available, either! Below, we have compiled a list of other popular sports betting markets available at the top betting sites.

  • American Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Formula 1
  • Hockey
  • Motorsport
  • Netball
  • Olympics
  • Rugby
  • Snooker
  • Table Tennis
  • Volleyball

How does BettingOnline Rate Bookmakers?

So, how do the experts at rate each bookmaker to determine whether it has earned a spot on the list of the best online bookmakers? We have looked at the process below.

Step 1: Try and Test the Bookmaker

Firstly, the team will test the betting sites to see what they are about. They will place bets, try out the different features and markets, and compare them to their other experiences at sites. This includes checking customer support, payment options, site usability, mobile site/app, betting types, odds, promotions, sign-up process, in-play betting, live streaming, and maximum payouts.

Step 2: Collate and Compare the Results

Next, several experts must test the betting sites and meet regularly to compare their reviews to ensure that every feature has been tested and the results are the same. This is good as it allows others to pick up on things that may have been missed and bring different points of view to the table.

Step 3: Talk to Real Players

Then, it is on to talking to real players about their experiences and reading reviews about the time spent at a betting site by a regular player. This enables a fair and more in-depth analysis to be provided and is the best way to learn about what site will be the best suited for you and how you like to play.

Step 4: Regularly Check for Updates

Finally, once the team has reviewed a brand, they will regularly revisit it to see whether any updates have been made. This includes checking if any updated comments from the players have come through and whether the site, offerings, or brand has changed. These checks should be completed once a month.

Betting Experience: Mobile vs Desktop

Betting on mobile is becoming a hugely common way to enjoy time at betting sites. There are many advantages to opting to place bets on mobile as opposed to desktop, as well as like with everything, some disadvantages that can arise too. Betting on mobile offers increased convenience for customers, allowing them to take their betting on the go instead of requiring a desktop set-up. Sites nowadays are made to be compatible with mobile browsers or even offer an exclusive mobile app to download. Mobile apps can provide enhanced features and even some exclusive promotions, they also remove the requirement to sign in each time you want to play by keeping you logged in. Pick up from where you left off in your previous session instead of searching for the site and signing in on your computer. 

How to Sign Up to an Online Bookmaker

Signing up to an online bookmaker for the first time is simple and can be completed in minutes. To help you get up and running at any betting sites in our list of online bookmakers, we have provided a step-by-step guide below.

  1. Click the link provided to be taken to the sign-up page of your chosen online betting site.
  2. Enter your details, such as your name, address, date of birth, and email address, to create your account.
  3. Make a unique username and password combination. These will become your login details for the site.
  4. Sign in and make your first deposit into your account.
  5. Go ahead of explore the site and enjoy!

The United Kingdom Gambling Commission: How Are Betting Sites Regulated?

The United Kingdom Gambling Commission (UKGC) is one of the most reputable gambling commissions and is in charge of all gambling sites in Great Britain. It provides trusted and legitimate online betting sites with licenses to operate, showing that a site has been tested and adheres to all the strict measures and criteria. This includes fairness, safeguarding, odds, risk-to-win ratio, responsible gambling tools and more. It is important to check that a site is licensed by a reputable authority such as the UKGC prior to playing, as this means it’s a safe and secure place to hand over your information. 

FAQ Best Betting Sites

  • Is it safe to use online betting sites?

    Yes, a site with a license issued by a reputable gambling authority, such as the UKGC, is a safe online betting site.
  • What are the best payment methods to use at online betting sites?

    E-wallets such as PayPal are the best payment methods for online betting sites.
  • Which betting site is the best for in-play betting?

    Betano UK is the best betting site for in-play betting.
  • What is the best payout betting site in the UK?

    It is Betano UK that is rated the best betting site for payouts in the country.
  • Which betting site has the best odds?

    Betano UK, despite its new status in the market, offers the best odds across various markets.
  • Which betting site is the most trusted?

    The most trusted betting site is Betfred due to its long-standing reputation.
  • What is the best spread betting site?

    The best spread betting site is Fitzdares!